Masud Miller

Google Data Layer, Google Tag Manager, Googla Analytics GA4 Expert

Smart Glass Tech • Freelance

Jan 2026 - Present • 4 mos

A Google Data Layer, Google Tag Manager, and GA4 Expert helps businesses collect accurate website and app data for better marketing decisions. The process usually starts by planning a clear tracking strategy based on business goals. Then the Data Layer is implemented to pass important user and event data. Using Google Tag Manager, tracking tags, triggers, and variables are configured without editing website code. Finally, data is analyzed in Google Analytics 4 to measure user behavior, conversions, and performance. Tools: Data Layer, GTM, GA4, browser developer tools, debugging tools, and analytics dashboards.

Set Ecommerce conversion value tracking for Googel, Microsoft & FB Ads

Les Entreprises Kolekin Inc. • Freelance

Mar 2025 - Dec 2025 • 9 mos

Setting eCommerce conversion value tracking helps measure the exact revenue generated from your ads. The process starts by tracking purchase events on the website using Google Tag Manager and a structured Data Layer that sends order details like transaction ID, product name, quantity, and total value. The purchase data is then connected to ad platforms such as Google Ads, Microsoft Ads, and Facebook Ads. This setup ensures each platform receives the correct conversion value. Tools & Methods: GA4 purchase events, GTM tags, conversion pixels, server-side tracking, and enhanced conversions for accurate revenue reporting and better campaign optimization.

Help Me Set Up X/Twitter Ads Purchase Tracking on Shopify

JC Cardoso • Freelance

Jan 2025 - Mar 2025 • 2 mos

To set up X / Twitter Ads purchase tracking on Shopify, you need to install the Twitter Pixel and track the Purchase event. Step-by-step process: 1. Create a pixel in Twitter Ads (Events Manager). 2. Copy the Pixel ID. 3. In Shopify go to Online Store → Preferences → Additional Scripts or install the X (Twitter) sales channel app. 4. Add the base pixel code to your store. 5. Fire the Purchase event on the order status / thank-you page with dynamic values: ➜ Item id ➜ Item name ➜ order_id ➜ value (total price) ➜ currency ➜ transection id Best tools: Google Tag Manager Twitter Pixel Shopify checkout events Browser developer tools for debugging This setup lets Twitter Ads optimize campaigns based on real purchase value and improve ROAS. 🚀