Raymond Mark

Founder & GHL Strategist

upwok • Autônomo

Aug 2023 - Present • 3 yrs 1 mo

I founded my consultancy to rescue agency owners from revenue-destroying GoHighLevel technical problems. Since launching, I have worked with over sixty clients experiencing critical failures including email open rates collapsing from thirty-five percent to nine percent post-migration, checkout flows losing thirty to seventy percent of sales, and Google rankings dropping from page speed and indexation failures. My approach is diagnostic rather than templated. For email deliverability, I audit DNS records including SPF, DKIM, and DMARC, identify shared IP reputation contamination, implement domain warm-up strategies, and clean lists of spam traps and hard bounces before rebuilding sender reputation through controlled re-engagement. These interventions consistently recover open rates to thirty-five percent and above, with several clients exceeding pre-migration benchmarks within three weeks. For funnel optimization, I analyze the complete user journey from ad click to purchase confirmation, identifying leak points from GoHighLevel's scattered settings, JavaScript bloat, mobile rendering failures, and payment gateway disconnections. My fixes have generated over one point five million pounds in recovered revenue for coaching programs, agencies, and service businesses. I maintain a five-star satisfaction record by delivering measurable outcomes backed by performance guarantees tied to specific metrics like PageSpeed improvements, indexation recovery, or open rate restoration. Every solution is battle-tested against real bugs and undocumented behaviors GoHighLevel owners discuss across Reddit, Trustpilot, Facebook groups, and industry forums. I know where the platform breaks, why it breaks, and exactly how to fix it before revenue bleeds out.

Technical SEO Consultant

Shopify • Meio período

Aug 2021 - Jun 2024 • 2 yrs 10 mos

As a contract Technical SEO Consultant for Shopify's merchant success team, I audited and resolved search visibility issues for over one hundred and fifty stores across fashion, electronics, health supplements, and home goods. I used Screaming Frog, Google Search Console, PageSpeed Insights, Lighthouse, and Shopify analytics to identify crawlability barriers, indexation gaps, Core Web Vitals failures, and structured data opportunities. The most pervasive issue was JavaScript rendering problems caused by heavy third-party apps and theme bloat blocking Googlebot from accessing product descriptions, pricing, and reviews, rendering thousands of pages invisible in search. I developed remediation playbooks involving deferred JavaScript, dynamic rendering, and theme code refactoring to fix cumulative layout shift and largest contentful paint failures. These interventions recovered an average of thirty-five percent of lost organic traffic within sixty days. I implemented JSON-LD structured data markup for Organization, Product, Review, FAQ, and BreadcrumbList entities across product, collection, and blog pages, securing rich snippet placements for over forty merchants. I also created mobile-first optimization playbooks addressing hero image bloat, render-blocking CSS, and excessive DOM depth. By enforcing next-generation image formats, responsive srcsets, and critical path CSS optimization, I reduced average mobile load times from four point two seconds to one point eight seconds, improving mobile conversions and passing Google's Core Web Vitals. This experience sharpened my ability to fix technical barriers hiding revenue pages from search engines, directly applicable to GoHighLevel pages suffering similar JavaScript bloat and mobile performance issues.

GHL Migration Lead

Accenture • Meio período

Sep 2022 - Sep 2023 • 1 yr

At Accenture, I served as lead consultant for a digital transformation practice helping marketing agencies migrate from legacy platforms to GoHighLevel. I managed end-to-end migrations for over thirty agency sub-accounts across coaching, real estate, dental, legal, and e-commerce sectors, each with unique operational requirements and revenue models. I configured complete GoHighLevel ecosystems including automated sales pipelines with custom stage logic, two-way calendar integrations with Google Calendar and Outlook, SMS and email sequences with compliance-aware cadences, and membership structures using Communities and Courses features. My most significant achievement was resolving a systemic checkout abandonment issue affecting multiple clients post-migration. Through forensic funnel analysis, I discovered payment gateways defaulting to test mode silently, missing trust signals on mobile checkout, and page load delays preventing Stripe and PayPal modals from initializing. By reconfiguring webhooks, adding security badges and guarantees above the mobile fold, and compressing checkout assets, I reduced cart abandonment by forty-two percent across the portfolio. I also established standardized documentation templates, video training libraries, and setup protocols that cut new client onboarding time from fourteen days to four days, allowing agencies to scale without proportional support overhead. I trained internal team members on GoHighLevel's evolving feature set, maintained partner relationships with GoHighLevel's success team, and stayed current on platform issues by monitoring community forums and release notes. This role positioned me as a deep specialist in the exact pain points agency owners face daily.