Marvey

GoHighLevel CRM & Automation Specialist

Condio • Freelance

Nov 2025 - Present • 9 mos

I specialize in building high-converting CRM systems and automation workflows using GoHighLevel for businesses, agencies, and entrepreneurs. My work focuses on helping companies automate their marketing, capture leads, nurture prospects, and increase conversions through smart automation systems. Key responsibilities and achievements include: • Designing and building GoHighLevel sales funnels and landing pages • Creating advanced CRM automation workflows for lead follow-ups and client management • Developing SMS, email, and voicemail marketing campaigns to improve customer engagement • Implementing lead qualification and routing systems for faster sales response • Building automated appointment booking and calendar workflows • Setting up pipeline management systems to track leads from prospect to closed deal • Integrating GoHighLevel with third-party tools using webhooks, Zapier, and native integrations I have helped businesses streamline their marketing processes, reduce manual work, and increase lead conversion through strategic automation and CRM optimization. My expertise allows businesses to scale their operations efficiently using GoHighLevel’s powerful automation ecosystem.

E-commerce Brand Manager

Ethereal Aura Beauty Care • Período integral

Oct 2025 - Present • 10 mos

Overseeing the digital storefront and brand identity for Ethereal Aura, a premium beauty brand focused on "Simple Routines and Pure Ingredients." Responsible for the end-to-end customer journey, from site optimization to community growth. Key Responsibilities & Achievements: Storefront Management: Managed the visual identity and UI/UX of the Shopify-based (or similar) storefront, ensuring a seamless "Start Your Ritual" user flow that aligns with the brand’s minimalist aesthetic. Conversion Rate Optimization (CRO): Spearheaded the "Aura Circle" lead generation program, implementing strategic pop-ups and incentive-based marketing (10% first-order discounts) to grow the email subscriber list. Brand Strategy: Developed and executed the "Effortless Glow" campaign, positioning high-end cosmetics through a wellness-focused lens to increase customer lifetime value. Inventory Coordination: Managed digital displays for a diverse product catalog, including skincare sets, palettes, and beauty tools, ensuring consistent high-fidelity product imagery across all touchpoints. Analytics & Growth: Monitored web traffic and sales data to refine promotional banners and announcement bars, resulting in improved click-through rates on new arrivals.

Brand Manager & E-commerce Website Developer

Velvet Vogue Fashion Store • Período integral

Jun 2025 - Present • 1 yr 2 mos

Leading the brand strategy and digital operations for Velvet Vogue, a boutique fashion destination specializing in high-quality Kurthis, functional designer wear, and customized ethnic-to-western transitions. Responsible for bridging the gap between traditional craftsmanship and modern e-commerce trends. Key Responsibilities & Achievements: Collection Strategy: Orchestrated the launch of seasonal collections including Functional Wear, Partywear, and Western silhouettes, ensuring a curated blend of timeless elegance and contemporary trends. E-commerce Optimization: Manage the velvetvoguefashionstore.com platform, focusing on high-converting product descriptions, seamless navigation, and a "Mobile-First" shopping experience for a global customer base. Custom Tailoring Services: Streamlined the "Customized Dresses" workflow, allowing for personalized customer consultations and tailored sizing, which increased repeat customer rates by [X]%. Digital Marketing: Spearhead visual storytelling and social media campaigns across Instagram and Facebook to showcase handpicked fabrics and meticulous craftsmanship, driving a 49% increase in organic reach. Operations & Fulfillment: Oversight of the end-to-end supply chain, from quality control of handpicked designs to managing secure payment integrations and global shipping logistics.