Marlen P

Content Creator

Diverse • Freelance

May 2023 - Present • 3 yrs 4 mos

Creation and production of short-form videos for Instagram, TikTok, and Facebook, tailored to each brand’s voice, platform trends, and audience insights. End-to-end development — scripting, filming, and editing (dynamic cuts, visual effects, and custom subtitles) to ensure engaging, high-retention content. Results: 544K+ organic views and 2K+ interactions on flagship video; select UGC assets repurposed for paid campaigns. Applied storytelling, optimization techniques, and digital trends to drive organic reach and engagement. Collaborated with 15+ brands across lifestyle, wellness, fashion, tech, finance and hospitality to deliver authentic, aesthetic content aligned with brand goals.

Communication & Enagement

Danone Ecosystem • Período integral

Mar 2025 - Sep 2025 • 6 mos

Led the LinkedIn content strategy and editorial calendar, producing social-first content (copy, visuals, videos) and managing posting rhythm to strengthen brand consistency and audience engagement, achieving +17% follower growth in 6 months. Experimented with creative and bilingual formats, using a test-and-learn approach to refine copy, visuals, and cadence. Introduced short-form video on LinkedIn to showcase projects through a more human storytelling lens. Co-developed content and ensured design narrative for the new Danone Ecosystem website with external agency and internal stakeholders, ensuring visual and textual coherence with the brand’s human-centric identity. Supported leadership communication videos, contributing to script development, creative direction, logistics, and ensuring creative production aligned with message and timing. Created branded communication templates and digital assets (PowerPoint & Word) to modernize internal tools and ensure visual consistency across formats. Contributed to the 15-Year Anniversary visual report, shaping the narrative structure and designing layouts that highlight impact through human stories.

Communication Project Manager

Metalsa • Período integral

Sep 2021 - Apr 2023 • 1 yr 7 mos

Management and follow-up of strategic projects, collaborating with global teams and cross-functional areas to ensure effective planning, coordination, and seamless execution. Coordination of global communication initiatives, including the Women’s Voice campaign, highlighting women as internal ambassadors and engaging 2,000+ employees through storytelling, social media, and virtual events (+300 attendees). HR Process Automation (U.S.): Contributed to the design and implementation of key HR process automation alongside specialized teams and internal stakeholders. The project achieved a 65% reduction in processing time and improved employee experience. Creation of bilingual operational materials (manuals, SOPs, brochures, videos) to standardize processes and support adoption, training, and ongoing updates.