Patricia P

Marketing Consulting, AI Automation & GTM

Consulting • Freelance

Jan 2024 - Present • 2 yrs 9 mos

Marketing, AI automation and go-to-market consultancy Europe & LATAM Build AI and automation workflows for marketing and sales, and advise startups on positioning, segment-specific messaging, launch sequencing and measurement for each local market. Co-founder & CMO of Questmap, an AI-powered, gamified OKR platform that connects teams' daily tasks to company key results. Own brand, positioning, website, ICP, pricing, GTM and content, and turn AI capabilities into customer-facing value propositions. Client brand turnaround: analysed hundreds of orders and 250+ customers, revealing 2.5x above-market profitability and 65% one-time buyers. Delivered BCG-matrix SKU diagnosis and portfolio repricing, a segmented reactivation plan, a brand book with archetypes and tone of voice, photoshoot direction, an Instagram relaunch, a WhatsApp ordering flow and a new delivery channel. Vision Branding Solutions (Dublin, 2025–26): quality assurance and operations for global brand-consistency projects, including a Citibank brand-identity.

Marketing Manager, Content, Launch & Growth

SaaS • Período integral

Jun 2021 - Jan 2024 • 2 yrs 7 mos

B2B SaaS for customer-communication automation. Reported to the CEO and Executive Committee · R$1.4M budget · 9 direct reports. - Revenue: grew revenue from inbound clients +183% to R$2.05M in ~2 years, with 45x ROAS on paid media. - Rebrand: full post-merger rebrand in 4 months (vs. a 6–12-month norm) while launching 5 products: new brand, PT/EN website, social accounts and launch events. - Funnel: MQLs +190% and leads +145% after the merger. After the launch, shifted to quality: SQLs +35% at ~R$110 per lead. - Websites & conversion: launched two company websites with WhatsApp, chatbot, exit pop-up and conversion forms, improving product pages through UX reviews. - SEO: took core product keywords to Google pages 1–3 within months. Organic became the top channel: 85 leads, 43 meetings (+72%). - Paid media: Google Ads and Meta Ads, conversion-based bidding and lookalike audiences built from CRM data. Paid-search meetings +29%. - Content: editorial calendar, e-books, case studies, LinkedIn articles for executives and sales decks, including enterprise pitches for AWS (in English) and Vivo. - Social: Instagram reach ~96x to 200K+, social traffic to the site +280%. LinkedIn audience ~60% decision-makers. - Email: scaled from 21 to 106 campaigns (540K+ deliveries), open rate from 14% to ~19%. - Video podcast: created from scratch with the CEO and CX leaders. 400+ leads and 300K+ impressions in the first 3 episodes. - Events: 20+ events and webinars (CONAREC, CMS, CM Summit Global). The CONAREC stand captured 3,300+ contacts under budget. - Measurement: GA4 dashboards tracking CAC, CPL, conversion and ROI by channel, with A/B tests and weekly budget rebalancing. - Team: built a 9-person team and managed the V4 performance agency and production vendors. - Recognition: Frost & Sullivan dual listing (SaaS LATAM/Caribbean).

Head of Marketing & Business Development

Export Genius • Período integral

Jun 2020 - Jun 2021 • 1 yr

B2B exporter, industrial products 2020–2021 Doubled revenue in 12 months by entering 5 new markets, including Paraguay, Uruguay and other LATAM and African markets. Wrote market-specific GTM playbooks, adapting positioning, pricing and partner messaging to each country. Built the distributor network from zero with co-marketing plans per partner, recruiting 4 distribution partners and 5 suppliers; hit 120% on 7 strategic OKRs