Taha Malik

Google Ads Advertiser and Manager

Google • Freelance

Apr 2021 - Mar 2026 • 4 yrs 11 mos

As a Freelance Google Ads Manager, I specialized in architecting high-converting PPC campaigns focused exclusively on B2B lead generation and direct sales growth. Over the course of 4+ years, I partnered with B2B and high-tech companies to stop wasted ad spend, filter out low-quality traffic, and generate high-ticket, sales-qualified leads. Key Responsibilities & Achievements: B2B Lead Generation: Transitioned accounts from generating cheap, irrelevant B2C clicks to capturing high-value business owners using hyper-targeted keyword strategies and aggressive negative keyword filtering. Advanced Conversion Tracking: Bridged the gap between marketing and sales by setting up offline conversion tracking (via Zapier, CRMs, and API integrations). This trained Google’s algorithm to optimize for actual signed contracts and closed sales, rather than just basic form fills. Policy Compliance & Account Health: Successfully navigated complex Google Ads policies (such as strict financial/lending guidelines) by writing compliant, high-performing ad copy that kept accounts active and unflagged. PPC Optimization: Managed and scaled daily budgets using data-driven bidding strategies (Target CPA, Target Impression Share) to dominate top-of-page search results for premium industry keywords. Sales Alignment: Worked closely with clients to ensure the leads generated actually translated to revenue, consistently improving the Lead-to-Sale conversion rate through continuous campaign audits.