Saleem

Store Manager (Retail Leadership & Customer Experience – Sportswear & Footwear)

Salomon • Freelance

May 2026 - Jun 2026 • 1 mo

Led daily store operations in a fast-paced sporting goods retail environment, overseeing team performance, customer experience, and product presentation to ensure consistent delivery of brand and commercial standards. Responsible for driving store performance across key metrics including sales, conversion, customer satisfaction, and operational efficiency through effective team leadership and floor execution. Managed product placement, inventory flow, and in-store merchandising to align with customer demand, seasonal campaigns, and brand guidelines, ensuring strong product visibility and commercial impact. Acted as a floor leader by engaging directly with customers, supporting purchase decisions, and ensuring the team delivered high-quality, consultative service aligned with customer needs and brand positioning. Supported recruitment, onboarding, and ongoing development of store staff, fostering a performance-driven and customer-focused team culture. Worked closely with regional leadership to maintain operational standards, manage store KPIs, and ensure compliance with safety, financial, and visual merchandising requirements. This role strengthened my expertise in customer journey design, product storytelling, and retail performance systems — particularly how leadership, merchandising, and customer engagement combine to drive conversion in physical retail environments. I now apply these principles when designing Shopify clothing websites for fashion brands, streetwear labels, and apparel stores that require structured product hierarchy, conversion-focused UX, and strong customer journey optimization

Store Product Manager (Retail Merchandising & Customer Experience)

River Island • Freelance

Mar 2026 - Jun 2026 • 3 mos

Led product placement and visual execution within a fast-paced fashion retail environment, focusing on optimizing in-store product presentation and improving customer journey through strategic merchandising decisions. Responsible for delivering structured product layouts, curated outfit combinations, and visually engaging store displays designed to enhance product visibility and drive sales performance. Worked closely with store leadership to monitor key performance indicators including sales performance, conversion, stock movement, and customer feedback, using insights to adjust product placement and improve store outcomes. Supported day-to-day store operations including floor resets, product repositioning, and merchandising updates aligned with seasonal campaigns and promotional activity. Coached and supported team members to maintain high visual standards and ensure consistent execution of customer-focused retail experiences. This role developed strong expertise in product hierarchy, visual merchandising systems, and customer journey optimization — particularly how product placement and store layout influence buying behavior. I now apply these principles when designing Shopify clothing websites for fashion brands, streetwear labels, and apparel stores that require structured product organization, conversion-focused UX, and strong visual merchandising strategy.

Shopify Clothing Store Designer for Fashion Brands

Urban Outfitters • Freelance

Dec 2022 - Sep 2024 • 1 yr 9 mos

Supported visual merchandising execution across fashion retail environments, focusing on product presentation, customer engagement, and seasonal collection layout strategy. Worked on improving how clothing collections were structured and displayed to enhance product visibility within a clothing store environment and support clearer customer browsing journeys. Contributed to fashion presentation systems used to interpret trends and translate them into visually consistent in-store experiences, strengthening brand storytelling and product hierarchy. This experience developed a strong understanding of how clothing brands position products, organize collections, and guide customer attention — principles I now apply when designing Shopify store experiences for streetwear and fashion brands. I specialize in building clothing websites that prioritize structured navigation, clear collection architecture, and conversion-focused product presentation, especially for modern streetwear websites and fashion-forward clothing brands.