
Mahboob Khan
Meta Ads and Shopify Growth Specialist
Habilidades

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Experiência profissional
Meta Ads Specialist & Performance Marketing Manager
Shopify • Autônomo
May 2025 - Dec 2025 • 7 mos
Developed and managed Meta (Facebook & Instagram) advertising strategies focused on customer acquisition, lead generation, and e-commerce growth. Created campaign structures based on business goals, including awareness, traffic, engagement, lead generation, and sales objectives. Conducted audience research to identify ideal customer profiles and develop effective targeting strategies. Set up and optimized Meta Ads campaigns, including ad sets, audiences, creatives, placements, and campaign budgets. Analyzed campaign performance using key metrics such as CTR, CPC, CPM, CPA, Conversion Rate, and ROAS. Implemented retargeting strategies to re-engage potential customers and improve conversion opportunities. Tested different ad creatives, copy variations, audiences, and campaign approaches to identify winning strategies. Assisted with Meta Pixel and Conversion API setup to improve tracking accuracy and campaign optimization. Monitored advertising performance and made data-driven adjustments to improve efficiency and reduce wasted ad spend. Developed performance marketing strategies designed to help businesses scale their online presence and achieve measurable growth.