
Rotimi
Expert in listing Business, Product and service on GMB, GMC and Online stores
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Lead Performance Marketing & GMC Compliance Specialist
Fiverr • Freelance
Apr 2026 - Present • 1 mo
As the lead specialist directing performance marketing and e-commerce compliance operations, I oversee technical store optimization, merchant account recovery, and search/shopping ad infrastructure for global e-commerce brands across platforms like Shopify, WooCommerce, and Etsy. A core pillar of my expertise is resolving complex algorithmic roadblocks and regulatory enforcement actions inside the Google Ads and Google Merchant Center (GMC) ecosystems—specializing in high-scrutiny niches like the Health and Wellness vertical. Key Professional Achievements & Case Competency: GMC Suspension Overturn: Successfully overturned catastrophic "Misrepresentation" and "Untrustworthy Promotions" account bans for strict wellness brands by aligning frontend consumer trust signals, correcting legal policy deficits, and matching real-world corporate data footprints. Data Feed & Asset Calibration: Resolved systemic product rejections by fixing critical "Promotional Overlay" violations (removing promotional badges, watermarks, and text overlays from primary images) to align with Google's strict visual policies. Demographic Attribute Architecture: Standardized complex variant feeds by integrating required structural data attributes, including precise Age Group, Gender, and unique product identifiers (GTIN/MPN), preventing crawling errors. Revenue Reinstatement: Restored paused Google Shopping ad campaigns to fully active status, instantly reviving traffic pipelines and recovering daily sales velocity for clients. My approach merges rigorous compliance audits with performance-focused ad strategy, ensuring brands maintain an unshakeable digital footprint that satisfies both automated system crawlers and high-converting customers.