Luke DC

Consultant | High & Low Marketing

Jun 2026 - Present • 2 mos

High & Low Marketing is a B2B marketing consultancy providing freelance support to growing business. At High & Low Marketing, I firmly believe that B2B demand generation activity can only be effective if it rests on a solid foundation of marketing fundamentals. If you’re not able to clearly explain who your audience is, what you’re selling to them and why you’re better than the competition, it is that much harder to run effective demand generation campaigns. You might get lucky with a campaign that performs well, but luck isn’t scalable. For clients with a blank marketing slate, I have an established playbook for getting you from a solid strategic foundation to launching your first serious demand generation campaigns. Of course, I can also feed into this playbook the planning and strategy that’s already been done so that we can focus on making your marketing as effective as possible. For clients that already have a marketing function, I can be parachuted in to support that function. I can cover paternity/maternity leave, sabbaticals, or any other temporary need for additional marketing support, where I’m very happy to get stuck in with the day-to-day activity of running a marketing function.

Demand Generation and Digital Marketing Director | Sapio Sciences

Jan 2024 - Jun 2026 • 2 yrs 5 mos

At Sapio Sciences, I transformed the efficacy of our digital marketing activity, increasing pipeline revenue by 25% YoY and ARR by 30% YoY. My role was focussed on digital marketing campaigns and strategy, but also included the development of agentic AI initiatives, as well as website support, and messaging development. Highlights include: - Generating $27m in pipeline revenue from digital marketing channels, representing 66% of total pipeline, resulting in $17.6m closed won revenue. - Transforming our approach to SEO, resulting in a 160% increase in ranked keywords and 80% increase in keyword traffic - Implementing a new revenue attribution platform (HockeyStack), helping identify $80k savings from poorly performing channels. - Leading the development of agentic AI initiatives, including automated Hubspot<>Slack reporting; competitor monitoring; agent overview dashboard; content creation tool; and a website performance monitoring tool. - Developing numerous multi-channel marketing campaigns, from initial brief to implementation. Campaigns regularly performed above platform benchmarks, with LinkedIn contributing to 13.5% overall pipeline revenue.

Marketing Director | Nautilus Labs

Mar 2023 - Dec 2023 • 9 mos

At Nautilus Labs I led a team of three marketing and design specialists. The remit of my role covered the entire marketing function, with a particular focus on awareness, demand generation, and brand building. This included: - Kicking off a hyper-targeted ABM campaign to raise awareness of our solutions with existing customers to support sales expansion efforts - Developing and launching a complete company rebrand, working closely with our in-house designer to create a range of assets. - Rebuilding our company website to improve our search presence and improve the user experience. This activity resulted in a 50% increase in organic search impressions and a 52% increase in engagement time. - Managing and implementing our SEO strategy, leading to a 33% increase in organic traffic in two months. - Running our PPC and paid media, both creating the assets and copy as well as setting up and optimising the campaigns. - Developing new messaging for our brand and 3x products, working closely with the product team and senior management to achieve this.