
Lucien L.
AI Automation Expert Workflow Process Optimization
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Experiência profissional
Cross-Border E-Commerce Operations Intern
JD.com • Meio período
Jun 2024 - Aug 2025 • 1 yr 2 mos
Ran daily operations for a TikTok Shop cross-border storefront selling apparel to overseas markets. Key responsibilities and achievements: • Created and optimized product listings — wrote listing copy, optimized keywords and adjusted pricing, improving product click-through rate and organic impressions. • Monitored core storefront metrics including GMV, traffic, conversion rate, return rate and store experience score, and produced regular data reviews that guided operational strategy. • Applied for official platform campaigns and built marketing plans with store coupons and limited-time promotions. • Coordinated with overseas KOC/KOL creators on sample delivery, product link setup and sales performance tracking. • Handled order follow-up, logistics exceptions, customer inquiries and return/refund disputes, protecting store reputation and reducing the negative review rate. • Researched overseas market trends and competitor storefront strategies to support product selection and test-selling. • Ran compliance self-checks against TikTok platform rules to reduce infringement and penalty risk.