
Lola Perez
Community Manager Ecommerce Influencer Marketing Management Landing Page Design
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Upwork
Autônomo • 0 mos
Gentile B2B Company Landing Page Specialist & CRO Designer
Sep 2026 - Sep 2026 • 0 mos
Designed and structured a high-converting Shopify landing page tailored for mobile and desktop users. Applied advanced CRO principles to optimize visual hierarchy and call-to-actions, resulting in an improved user experience, higher conversion rates, and reduced bounce rates.
Shopify Landing Page & B2B Conversion Specialist
Jul 2026 - Jul 2026 • 0 mos
Case Study: B2B Landing Page for Coffee Equipment & Industrial Machinery Objective: Designed and built a high-converting, multi-language Shopify landing page aimed at capturing B2B quotes and driving international sales leads. Key Responsibilities & Achievements: Market & Audience Research: Conducted target audience (buyer persona) analysis and competitor research to structure a clear sales funnel using the AIDA framework. Brand Identity & Copywriting: Built the visual branding from scratch and wrote all marketing copy, translating complex technical specifications into clear business ROI (energy efficiency and temperature stability). On-Page SEO & URL Structure: Optimized page handles, meta titles, descriptions, and headings with targeted B2B search terms for organic ranking. Conversion Optimization: Implemented strategic, low-friction Call-to-Actions (WhatsApp integration & lead generation forms). Multi-Language Integration: Configured multi-currency and multi-language support to expand market reach globally.