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Laura K
@lmkoelbel
Professional Voiceover and UGC Creator
Estados Unidos
Sobre mim
Hi, I'm Laura! I'm a marketing professional with 20 years of experience working with brands, agencies, and digital media. I bring that real-world experience to voiceover and UGC content that's natural, polished, engaging, and human. My style is conversational, confident, warm, and relatable. Whether you need a commercial, social ad, UGC-style video, corporate content, e-learning, or brand storytelling, I understand how to deliver a message that connects with your audience.
Habilidades
Laura K
offline •
Tempo médio de resposta: 1 hora
Conheça meus serviços
Locução
I will record a professional conversational american female voice over
UGC humano
I will create authentic ugc for your brand
Experiência profissional
Director, Business Development
Platform • Período integral
Mar 2025 - Jan 2026 • 10 mos
Director, Business Development | PLTFRM March 2025 – January 2026 Led business development and growth initiatives for an e-commerce and digital marketing agency specializing in Amazon, Walmart, TikTok Shop, retail media, and online marketplaces. Key Achievements & Responsibilities: Drove new business growth across Amazon, Walmart, TikTok Shop, Retail Media, and e-commerce marketplaces, building and managing a strong pipeline of prospective clients. Managed the full sales cycle, from prospecting and discovery through strategy development, proposals, presentations, negotiations, and closing. Advised brands on TikTok Shop, creator-led commerce, social commerce, retail media, and performance marketing strategies designed to accelerate customer acquisition and online revenue. Developed customized proposals and strategic recommendations based on each brand's goals, challenges, target audience, and growth opportunities. Built relationships with brands and industry partners through direct outreach, networking, industry events, and strategic partnerships. Collaborated with digital, e-commerce, and omnichannel teams to develop effective go-to-market and client growth strategies. Used market trends, competitive insights, and client feedback to identify new business opportunities and strengthen positioning. Helped translate complex digital marketing and commerce solutions into clear, compelling value propositions for prospective clients.
Director Business Strategy & Development
Goodway Group • Período integral
Mar 2020 - Mar 2025 • 5 yrs
Acted as a digital partner for advertisers to deliver authentic results at local, regional, and national levels. Helped advertisers maximize value for every impression across paid digital media through predictive intelligence and the RealValue advertising platform.
Regional Manager, Client Development
Basis • Período integral
Sep 2012 - Feb 2020 • 7 yrs 5 mos
Regional Manager, Client Development | Basis Technologies September 2012 – February 2020 Spent 7+ years at Basis Technologies, earning six promotions from Account Manager to Regional Manager based on consistent sales performance, client growth, and leadership. Key Achievements: Exceeded 110% of annual sales quota for five consecutive years across SaaS and managed-service solutions. Finished 2019 at 120%+ of a seven-figure annual sales goal. Managed and grew client relationships across Colorado and Utah, helping brands and agencies improve their digital advertising strategies and performance. Led the full client-development lifecycle, including prospecting, needs discovery, solution development, presentations, negotiations, onboarding, and account growth. Sold both advertising technology/SaaS solutions and managed digital media services, translating complex technology into clear business value for clients. Partnered closely with Sales Operations, leadership, and internal teams to develop customized campaign and growth strategies. Built long-term client relationships while identifying opportunities to expand accounts, increase revenue, and improve campaign effectiveness.
