
Odunayo Ayoola
Helping beauty brands grow with engaging social media content
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Portfólio
Experiência profissional
Social Media Manager
BeautyNailHairSalons • Freelance
May 2025 - Present • 1 yr
As a Social Media Manager for House of Tara International, I was responsible for developing and executing content strategies that increased brand visibility and engagement across Instagram, Facebook, and TikTok. I created high-converting content tailored to beauty and skincare audiences, including reels, product showcases, and campaign visuals that aligned with current trends. I managed the brand’s content calendar, ensuring consistency in posting while maintaining a strong visual identity. I also analyzed performance metrics to optimize campaigns, improve engagement rates, and drive traffic to product pages. Through audience research and trend monitoring, I implemented strategies that boosted follower growth and improved customer interaction. Additionally, I collaborated with influencers and content creators to expand brand reach and increase trust within the beauty community. My role contributed to stronger brand positioning and higher conversion from social media platforms