
LisaG
Professional UGC Creator
Habilidades

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Experiência profissional
Unlisted
Período integral • 16 yrs 8 mos
Regional Director of Volunteer Engagement
Aug 2022 - Present • 4 yrs 1 mo
Healthcare | Nonprofit Senior leadership role overseeing engagement programs, communications, and community-facing initiatives across multiple markets. * Lead a multi-location team and engagement strategy supporting hundreds of volunteers * Develop messaging, campaigns, presentations, and community communications * Collaborate across marketing, leadership, operations, and community partners * Manage multiple projects, deadlines, stakeholders, and brand priorities * Create compelling messaging designed to educate, engage, and inspire action This professional experience strengthens my UGC work by giving me a deep understanding of audience, messaging, brand voice, storytelling, and delivering polished content on deadline.
Marketing Communications and Public Relations Consultant
Jan 2010 - Aug 2022 • 12 yrs 7 mos
Extensive experience in marketing communications, public relations, media relations, content development, and strategic messaging for nonprofit organizations and clients. My work has included developing brand messaging, media and public relations strategies, digital content, website projects, and communications for high-profile initiatives and events. This background allows me to approach UGC from both sides of the camera: as a creator who understands what captures attention and as a communications professional who understands what a brand needs its content to accomplish.