David O

Social Media Strategist & Content Marketing Specialist

StoneForge Digital • Autônomo

May 2025 - Present • 1 yr 3 mos

I design and execute done-for-you social media content systems for ministry leaders, Christian authors, faith-based coaches, and church brands—delivering branded graphics, strategic captions, email marketing campaigns, and full content calendars across Instagram, Facebook, and TikTok. My approach is strategy-first, not just content production. Every project starts with understanding the client’s voice, audience, and growth goals, then building a content system around those realities. I combine data-driven content planning with brand storytelling that connects authentically with faith-based audiences. What I deliver: branded social media content packages with strategic captions and posting schedules, email marketing setup and campaign copywriting using platforms like MailerLite and GoHighLevel, CRM and workflow automation for coaches and ministry leaders scaling their outreach, and short-form video editing optimized for Reels, Shorts, and TikTok. I don’t just post content—I build content ecosystems that help faith-driven brands grow with understanding, consistency, and depth.

Marketing & Data Insights Analyst

Forward Consulting • Período integral

Apr 2022 - Jan 2025 • 2 yrs 9 mos

I translated raw data into clear, actionable marketing and business strategy for clients across multiple industries. My work sat at the intersection of analytics and decision-making—identifying patterns in audience behavior, campaign performance, and market trends, then turning those insights into recommendations that leadership could act on immediately. Core responsibilities included: analyzing audience engagement data and content performance metrics to guide marketing direction, building reporting frameworks that tracked campaign ROI and customer acquisition trends, presenting data-driven recommendations to stakeholders and cross-functional teams, and conducting competitive and market analysis to inform brand positioning. This role sharpened the analytical discipline I now bring to every content strategy I build—understanding what the numbers say, what audiences actually respond to, and where the real growth opportunities are hiding.