Lawal O

MARKETING MANAGER

BONKERA BOUTIQUE • Freelance

Sep 2022 - Mar 2024 • 1 yr 6 mos

Marketing Manager — Bonkera Boutique At Bonkera Boutique, I manage the brand’s digital marketing strategy with a strong focus on driving visibility, engagement, and consistent online sales. My role involves planning and executing social media campaigns, creating engaging content, and managing daily posting across platforms to grow the brand’s audience and build customer trust. I also handle paid advertising campaigns, including ad setup, targeting, optimization, and performance analysis to ensure the best return on ad spend. Through strategic ads and consistent social media activity, I’ve helped improve product visibility, attract new customers, and increase conversions for the store. Key Achievements: Improved social media engagement and follower growth through consistent posting and content strategy. Successfully launched and optimized ad campaigns that increased store traffic and sales. Implemented marketing strategies that strengthened the brand’s online presence and customer reach. Contributed to higher conversion rates by aligning marketing campaigns with product promotions and seasonal trends. This role has strengthened my expertise in eCommerce marketing, social media management, paid advertising, and conversion-focused strategy.