
Lyric Dane
Expert Social Media Marketing Management for Impactful Brands
Habilidades

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Experiência profissional
Social Media Manager & Brand Strategist
Freelancing Career • Freelance
Jan 2026 - Present • 4 mos
Social Media Manager & Brand Strategist Developed and executed comprehensive social media management frameworks for corporate and local business clients to scale their digital footprint. 1. Conducted thorough competitor analysis and market research to position client brands uniquely within their respective industries. 2. Directed the end-to-end publishing pipeline, ensuring 100% on-time delivery of monthly content calendars. 3. Set up key performance indicators (KPIs) to track audience growth, profile visits, and inbound lead generation. 4.Provided clients with detailed monthly reporting packages highlighting growth trends and strategic recommendations for the next quarter.
E-commerce Marketing Coordinator
Kwork • Freelance
Jan 2026 - Present • 4 mos
Managed social media channels and digital storefront presentation for online retail brands to increase web traffic and conversions. 1. Planned and executed promotional calendars centered around product launches, seasonal sales, and holiday events. 2. Collaborated with design teams to ensure product imagery, promotional banners, and social content aligned with commercial goals. 3. Analyzed customer engagement metrics and shopping behavior data to refine target audience profiles. 4, Ran organic community management initiatives that successfully turned casual followers into repeat buyers.
Book Marketing & Promotion Specialist
Upwork • Freelance
Dec 2025 - Present • 5 mos
Collaborated with independent authors and novelists to design and execute successful book launch strategies and ongoing promotional campaigns. 1. Designed and managed targeted marketing campaigns that increased book visibility on Amazon, Goodreads, and social media platforms. 2. Created engaging promotional materials, including digital book trailers, teaser graphics, and launch-day countdown assets. 3. Built relationships with book bloggers, reviewers, and influencers ("BookTok" / "Bookstagram") to generate organic reviews and buzz. 4. Assisted authors with Amazon KDP optimization, including category selection and keyword strategies to improve organic search rankings.