
Leander Vogt
Marketing Automation, Lead Generation Specialist
Habilidades

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Experiência profissional
Marketing Automation & Lead Generation Specialist
b2cleads • Freelance
May 2024 - Present • 2 yrs 3 mos
Supported financial services clients by designing and optimizing lead generation systems that attracted qualified prospects, increased appointment bookings, and improved customer acquisition. Developed marketing funnels, CRM automation, email campaigns, and outreach strategies that helped businesses generate, nurture, and convert high-quality leads. Key Responsibilities Built lead generation funnels and landing pages to capture and qualify prospects. Designed CRM automation workflows for lead nurturing, onboarding, and follow-up. Created email marketing campaigns, automated sequences, and newsletter systems to increase engagement and conversions. Managed cold email outreach and customer segmentation for targeted campaigns. Collaborated with sales teams to improve lead qualification and appointment booking. Monitored campaign performance, analyzed key metrics, and optimized marketing strategies to improve conversion rates. Maintained CRM databases and ensured accurate lead tracking and reporting. Key Achievements Increased qualified lead generation through conversion-focused marketing funnels and automated campaigns. Improved appointment booking rates by implementing targeted lead nurturing workflows. Enhanced customer engagement with personalized email marketing and newsletter strategies. Streamlined marketing operations by automating CRM processes, reducing manual effort, and improving campaign efficiency. Delivered scalable lead generation systems that supported long-term business growth and client acquisition.