Soumitra Rajib

Google Ads Specialist | IQAir (Global Air Purifier Brand)

IQAir • Freelance

May 2025 - Nov 2025 • 6 mos

Managed multilingual Google Ads campaigns for IQAir, one of the world’s leading air quality and air purifier brands, with a focus on expanding branded search visibility and reaching high-intent audiences across multiple languages and regions. Planned, structured, and optimized localized search campaigns to ensure consistent brand presence while improving engagement, click quality, and overall advertising efficiency. Responsible for ongoing monthly campaign management, including keyword research and refinement, bid strategy optimization, budget allocation, ad copy testing, search term analysis, and detailed performance reporting. Continuously monitored campaign data to identify growth opportunities, reduce wasted spend, and improve conversion-focused performance through data-driven optimization. Key Contributions: •Launched and managed multilingual branded Google Ads campaigns. •Increased localized brand visibility across diverse language markets. •Optimized bids, keywords, audiences, and ad creatives for stronger ROI. •Managed monthly budgets and delivered transparent performance reports. •Improved campaign efficiency through continuous testing and strategic optimization. This experience reflects my ability to manage enterprise-level Google Ads campaigns with a strong focus on scalable growth, localization, and measurable business results.

Google Ads Manager | Ardent Pest Management (SG)

Ardent Pest Management • Freelance

Aug 2024 - Apr 2025 • 8 mos

Planned, audited, restructured, and managed high-performing Google Ads campaigns for a Singapore-based pest management company with a strong focus on generating qualified leads and improving conversion performance. Conducted a comprehensive account audit to identify wasted ad spend, keyword gaps, bidding inefficiencies, and underperforming campaign structures, then implemented data-driven optimizations to improve overall ROI. Created and launched new Search campaigns, strategically organized ad groups, compelling RSA ad copies, keyword themes, and audience targeting to expand reach and increase high-intent traffic. Optimized match types, negative keywords, bidding strategies, ad assets, location targeting, and conversion tracking to maximize lead quality and campaign efficiency. Provided ongoing monthly campaign management, including performance analysis, A/B testing, budget allocation, search term optimization, and continuous conversion rate improvements. Delivered a scalable lead generation strategy that strengthened online visibility, increased customer inquiries, and maintained consistent campaign growth through proactive optimization and reporting.

Google Ads Expert | Little Plums Day Nursery (UK)

Little Plums Day Nursery • Freelance

Oct 2024 - Jan 2025 • 3 mos

Managed Google Ads campaigns for Little Plums Day Nursery across multiple UK branches, from initial campaign setup to ongoing monthly optimization. I developed targeted keyword strategies, refined ad copy, improved audience and location targeting, and continuously optimized campaigns to attract parents actively searching for nursery services. I also audited existing campaigns to identify wasted spend, irrelevant traffic, weak keywords, and tracking gaps. By improving conversion tracking and campaign structure, I helped create clearer performance insights and stronger budget control. My work contributed to higher-quality leads, improved click-through rates, stronger local visibility, and more efficient overall campaign performance. I focus on combining data-driven strategy with continuous testing and optimization—not simply running ads, but building campaigns designed to generate meaningful enquiries and support business growth.