l
laurapolet

Laura P

@laurapolet

I help eCommerce websites improve their conversion rate and customer journey

França
Francês, Inglês
Algumas informações são exibidas no idioma inglês.
Sobre mim
I help e-commerce brands improve their conversion rate by identifying what slows down the buying decision and what can be improved quickly. With 5+ years of experience working on digital products, experimentation and data-driven optimization, I focus on very concrete and actionable recommendations. My approach is simple: analyze the customer journey (desktop & mobile), identify friction points, prioritize improvements with real business impact.... Saiba mais

Habilidades

l
laurapolet
Laura P
offline • 
Tempo médio de resposta: 48 horas

Conheça meus serviços

Otimização da Taxa de Conversão (CRO)
I will audit your website and create a cro action plan
A partir deUS$ 60 /projetoMais detalhes
Otimização da Taxa de Conversão (CRO)
I will run and analyse ab tests on your website
A partir deUS$ 100 /projetoMais detalhes

Experiência profissional

Consultant CRO and Product Analytics

Henkan and Partners • Período integral

Sep 2021 - Dec 2025 • 4 yrs 3 mos

Worked with multiple clients across different industries including travel, luxury, fashion, media and education. My work focused on improving customer journeys, conversion funnels and overall website performance, mainly for e-commerce and digital platforms. I collaborated closely with product, marketing and design teams to analyze user behavior, identify friction points and prioritize high-impact improvements based on data and real user insights. Projects involved conversion analysis, experimentation strategy, A/B testing and actionable optimization recommendations.