LARA

Lead Social Media Strategist & Designer | Freelance & Agency 2019 – Present

Freelaance • Autônomo

Oct 2019 - Present • 6 yrs 7 mos

With over 5 years of experience in the digital marketing landscape, I have successfully executed 200+ projects for startups, personal brands, and scaling businesses. My expertise lies in bridging the gap between aesthetic Visual Identity and data-driven Social Media Growth. Social Media Management & Strategy: Managed high-traffic accounts across Instagram, LinkedIn, and Facebook. I specialize in creating Content Calendars that align with business goals, resulting in an average 30% increase in organic engagement for my clients. Premium Graphic Design: Developed 1000+ assets, including high-converting LinkedIn Carousels, Instagram Feed Posts, and Meta Ad Creatives. I use Adobe Illustrator, Photoshop, and Figma to ensure pixel-perfect, brand-consistent results. AI-Enhanced Content Creation: At the forefront of modern marketing, I integrate AI-generated designs and videos (using tools like Claude and Google Veo) to produce cutting-edge content that stands out in crowded feeds. Performance Optimization: Expertise in Meta Business Suite and Analytics to track KPI growth, optimize posting schedules, and refine hashtag strategies for maximum reach. Key Achievements: Successfully rebranded 20+ startups, establishing cohesive Social Media Kits. Consistently delivered 100% client satisfaction through transparent communication and fast turnarounds. Expertise in niche-specific content for Real Estate, Tech, E-commerce, and Personal Branding.