Laiba A

Digital Marketing Manager

Dubai International • Período integral

May 2024 - Jul 2026 • 2 yrs 2 mos

A Digital Marketing Manager is responsible for planning, implementing, and optimizing online marketing strategies to achieve business objectives. Their primary role is to increase brand awareness, generate qualified leads, drive website traffic, and maximize sales through various digital channels. They develop comprehensive marketing plans aligned with organizational goals, identify target audiences, and allocate budgets effectively to ensure maximum return on investment (ROI). One of the core responsibilities is managing Search Engine Optimization (SEO) by conducting keyword research, optimizing website content, improving technical SEO, and increasing organic search rankings. They also oversee Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns by creating targeted advertisements, managing budgets, monitoring performance, and optimizing campaigns to improve conversions. Social media management is another critical responsibility. This includes creating content strategies, scheduling posts, managing online communities, running paid social media campaigns, and analyzing engagement across platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and X. The manager also supervises content marketing by coordinating blogs, articles, videos, graphics, email newsletters, and promotional materials that educate, engage, and convert potential customers. A Digital Marketing Manager monitors website performance, enhances user experience, ensures mobile responsiveness, and works closely with developers to improve website functionality. They analyze marketing performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite, preparing detailed reports that measure key performance indicators (KPIs) like traffic, conversions, customer acquisition cost, and ROI.