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Lahari B
@laharibalagalle
Vetted Pro
Level 1
Senior Manager Performance Marketing and Digital Strategy
Sri Lanka
Inglês, Cingalês, Francês
Verificado pelo Fiverr Pro
Lahari B foi selecionado pela equipe do Fiverr Pro considerando sua experiência.
Verificado para
Marketing de Mídias Sociais
Sobre mim
Hey Guys! My name is Lahari and you can come to me for all things Digital Strategy :)
I bring a wealth of experience and a proven track record of elevating brands to new heights. I've had the pleasure of partnering with local, international, and global clients, spanning industries within both B2C and B2B such as apparel, retail, home services, skincare, gifting, tech, SaaS, residences, hospitality, etc.
My digital strategy expertise lies in the realms of brand strategy, performance marketing, social media marketing, PPC, & SEM.
LinkedIn profile for more - linkedin.com/in/lahari-balagalle/
Habilidades
Lahari B
offline •
Tempo médio de resposta: 1 hora
Conheça meus serviços
Mídia Social Paga
I will audit your paid ad accounts
Portfólio
Experiência profissional
ConversionAdvocates
Período integral • 1 yr 9 mos
Senior Manager - Performance Marketing
Feb 2025 - Present • 1 yr 3 mos
Duties & Responsibilities: - Plan for and drive the growth of the company’s performance marketing division alongside the Director of Performance Marketing including setting up processes, creating structures for cross-divisional collaboration, improving reporting automation, and setting up structures for improved data attribution. - Primary Markets: USA, Canada, UK, France - Duties & responsibilities of previous role mentioned (refer below). Industries: - Global recruitment - Beauty & Personal Care - Real Estate - Automotive Mods - Industrial Heating - Generative AI - Predictive AI
Manager - Performance Marketing
Aug 2024 - Feb 2025 • 6 mos
Duties & Responsibilities: - Drive performance marketing efforts for the company’s principal brand, sub-brands, and individual projects. - Audit existing efforts and create improved campaign strategies and structures for the company’s brands and client accounts. - Lead performance marketing projects for all clients (paid social + paid search + display + video + blended). - Maintain a “research & experimentation” mindset to enable constant unearthing of new customer insights, deployment of valuable new experiments, and optimization for growth. - Aid in the development of brand strategy and shape strategy for the company’s principal brand, sub-brands, and individual projects. - Primary Markets: USA, Canada, UK, France Industries: - Global recruitment - Beauty & Personal Care - Real Estate - Automotive Mods - Industrial Heating - Generative AI - Predictive AI
Manager - Digital Strategy
Mindshare • Período integral
Jul 2023 - Sep 2024 • 1 yr 2 mos
Duties and Responsibilities: • Responsible for the holistic digital media strategy of Unilever SL’s largest commercial category: Home Care. • Managing minimum digital media budgets of USD 100K monthly and USD 1Mn on a yearly basis. • Strategizing, deployment, & optimization of campaigns for brand-building & breaking clutter: focus on R&F, CPM, ER, VTR, & CTR. • Strategizing, deployment, & optimization of performance marketing & DDM (Data Driven Marketing) campaigns in preparation for the cookie-less future: focus on CRO, ROAS, and CPL. • Achieved annual 1PD (first party data) targets within 3 months with 80K+ leads and a 70% CPL reduction. • Functioning as Mindshare’s local driver for innovations and Industry Awards. • Creating high-level strategies and forecasts: Mindshare X Unilever Integrated Business Plan, Annual Media Strategy for Home Care. • Primary liaison in between all brands and all vendors for the successful deployment of campaigns & innovations each month – tech partners, third-party delivery platforms, modern trade partners, entertainment partners, fashion & apparel, commerce partners, etc. • Working with and evaluating Unilever’s creative agency partners: A/B testing creatives for VTR, CTR, ER, ROAS, and CPL optimization. • Working with global and regional Mindshare leads and platform leads for best practices and optimization (E.g.: Google, META, 3P, Roar Media, etc.). • Nominated for Mindshare’s “Rising Star” award 2024 within the APAC pool. CAMPAIGN AWARDS WON: - 1 Gold for Comfort at DRAGONS Sri Lanka 2024 - 1 Silver for Comfort at DRAGONS Asia 2024 - 1 Silver for Sunlight at Festival of Media Awards (FOMA) APAC 2024 - 1 Bronze for Surf Excel at SLIM Digis Awards Sri Lanka 2024 - 1 Bronze for Sunlight at SLIM Digis Awards Sri Lanka 2024 - 1 Finalist Award for Comfort at Effie Awards Sri Lanka 2025 - 2 Finalist Awards for Vim at Effie Awards Sri Lanka 2023
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Lahari has a high level of expertise in placing kindle and facebook ads. She helped me with suggestions at every step, from creating an online presence to creating appropriate ads and text. She listened attentively and addressed my many questions with patience and respect. I felt like she truly cared about a successful outcome and I recommend her highly.
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She communicated and worked with me through the whole process. She is very understanding, patient, and knowledgeable in her craft. I would work with her again.
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nikolakis2208
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Exceptional Work! Good work with Lahari! Trust Her!
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