Kristie Keever

Brand & Marketing Strategist

May 2012 - Present • 14 yrs 5 mos

I help business owners, coaches, consultants, and growing companies fix their brand positioning, messaging, and marketing strategy when something isn't landing. Most people come to me thinking they have a marketing problem, wrong platform, wrong content, wrong ads. Usually the real issue is upstream: the positioning is unclear, the messaging doesn't connect, or the offer isn't structured right. I find that first, then fix it. What I can help with: - Brand positioning and messaging that actually resonates with your audience - Marketing strategy and go-to-market planning - Value proposition and offer clarity - Content direction and brand voice - Competitive differentiation - standing out in a crowded market I've worked with clients across tech, financial services, healthcare, professional services, coaching, and consulting. If your business feels "off" but you can't pinpoint why, that's exactly what I help you figure out.

Brand & Marketing Strategist

Feb 2008 - May 2012 • 4 yrs 3 mos

Before running my own consultancy full-time, I spent several years working independently with small businesses, startups, and entrepreneurs on brand positioning, messaging, and marketing strategy. This is where I developed my approach: start with the root cause, not the symptom. Clients often thought they had a marketing problem, more often it was positioning, messaging, or audience alignment that needed fixing first. Work covered brand positioning and strategy, messaging, value proposition development, go-to-market planning, audience development, and content direction across tech, professional services, healthcare, financial services, and consumer brands.