Kelly D

Freelance Copywriter

Freelance (Self employed)

Jan 2010 - Present • 16 yrs 4 mos

"Kelly is a brilliant copywriter who knows how to tell compelling stories. She has this unique way of opening with words that get the reader’s full, undivided attention AND connect emotionally with them." After 14 years of writing copy for hundreds of clients, there are a few things I've learned: 1. The spotlight should always be on the customer and how they benefit. 2. Clarity is one of the most important things to strive for. 3. Be honest, kind and helpful to your audience. 4. If you are generous and give value, other people will build your brand for you. 5. You have to believe in the value of what you offer FIRST, before you can sell it. I was a specialist travel industry copywriter for many years, working with tour providers, hotels, hostels, online travel agencies, vacation rental companies, work abroad programs and travel SaaS companies. My clients included FlightNetwork, StayAlfred, Hertz.ca, MoaTrek, Travelers Q and Discover Banff Tours. I was published on Grabr.io, Where.ca & ExpatDen and I contributed to many travel websites, including Travel-Wise.com, Rad Season and Slick & Twisted Trails. When March 2020 hit, I pivoted away from travel because, well... 😷 Since then, I've worked with clients in everything from SaaS to real estate. I learned that these principles apply no matter WHAT you are selling. Copy that respects and centres your customers builds stronger relationships, and drives better results. Before tackling each copy project, I consider: 🤔 What stage of awareness is the customer in before and after they read this? 🤔 What objections are you countering? How will you address those fears? 🤔 Does this content offer the customer something delightfully helpful? 🤔 What do you want the reader to DO after they read this? 🤔 How do you want them to FEEL when they take that action? And most important - is it about YOU, or is it about THEM? (Hint: it should be about them.) Have a look at my website, or DM me to see more samples of my work.

Conversion Copywriter/Head of Content

ApproveMe.com

Dec 2020 - Jun 2022 • 1 yr 6 mos

- Wrote engaging, friendly, human-sounding copy for ApproveMe, a service that makes document signing secure, simple and seamless. - Performed conversion copywriting research, including developing a messaging map, solution design, collecting voice of customer data and more. - Wrote conversion-focused emails, blog posts, vertical-specific landing pages, guest posts, case studies, guides and other marketing assets. - Created their "Email Manifesto," a style guide to establish a strong personality-packed brand tone of voice. - Wrote a high-quality, in-depth guest post on the Payoneer.com blog, "The Ultimate Guide to Doubling Your Freelance Income." - Managed and trained a junior freelance copywriter, providing feedback, direction and edits on their work.

Blog & Social Media Content Writer

Skype

Mar 2021 - Jan 2022 • 10 mos

-I created several creative, fun and engaging blogs and social media posts for the Skype blog and social media channels. - I was approved as a member of the Microsoft Private Talent Cloud™, a group of pre-approved freelancers who are eligible to work for Microsoft.