Kolson G

Independent Product Strategist & UX Consultant

Freelancing Career • Freelance

Sep 2022 - Present • 3 yrs 9 mos

- Strategic Advising & 0-to-1 Scoping: Partnered with early-stage founders to define Minimum Viable Product (MVP) scopes, translating ambiguous ideas into viable, data-driven product roadmaps. - AI-Driven Prototyping: Leveraged generative AI workflows (e.g., v0, Gemini) to rapidly prototype and validate cross-cultural UX solutions, significantly reducing the design-to-code cycle. - Conversion & UX Auditing: Conducted independent UX teardowns for digital products, diagnosing cognitive friction points and delivering actionable strategies to eliminate revenue leaks.

Senior Product Manager & UX Strategist

Tongcheng Travel • Período integral

Jun 2018 - Feb 2021 • 2 yrs 8 mos

- Massive-Scale Revenue Growth: Optimised high-traffic transaction flows and ancillary products, driving a 10x increase in daily revenue via rigorous, data-led A/B testing. - 0-to-1 Innovation Strategy: Led the end-to-end launch of a new O2O (Online-to-Offline) retail business stream, defining the service blueprint, MVP, and go-to-market strategy from scratch. - Cross-Functional Alignment: Acted as the strategic bridge between engineering constraints and design goals, balancing aggressive commercial metrics with a seamless user experience (awarded the internal Innovation Award).

Product Manager (CRO Focus)

Datebao (Insurtech startup) • Período integral

Apr 2015 - Aug 2017 • 2 yrs 4 mos

- Exponential Conversion Uplift: Revamped the core purchase funnel and restructured the information architecture, reducing cognitive friction and boosting overall platform conversion rates by 4x. - Behavioural Gamification: Pioneered a gamified, interactive recommendation tool to guide users through complex insurance choices, outperforming traditional sales paths with an 8x higher conversion rate. - Scale-Up Readiness: Orchestrated end-to-end platform redesigns to support the company’s rapid transition from an early-stage start-up to a commercial scale-up, while streamlining claims UX to build long-term trust.