Kolawole

Multichannel Outreach Specialist — Cold Email & LinkedIn

Nov 2023 - Present • 2 yrs 6 mos

I build multichannel outreach systems that combine cold email with LinkedIn touchpoints to dramatically increase prospect engagement and reply rates for B2B clients. On Fiverr, I have helped agencies, SaaS founders, consultants, and sales teams move beyond single-channel outreach and create coordinated multi-touch campaigns that keep their brand visible throughout the entire prospecting journey using Instantly AI, Smartlead AI, Clay.com, and LinkedIn automation tools. The core principle behind multichannel outreach is simple: most prospects will not reply to a cold email alone, but when they see your name across multiple channels in a non-intrusive, well-timed sequence, their familiarity and trust increase significantly, making them far more likely to engage. My multichannel setup begins with identifying the right prospects using Apollo, LinkedIn Sales Navigator, or Clay, and building a unified contact list that includes both verified email addresses and LinkedIn profile URLs. I then design a coordinated outreach sequence that layers cold emails sent through Instantly AI or Smartlead AI with LinkedIn actions such as profile views, connection requests, and direct messages, timed strategically to reinforce the email campaign without feeling spammy or aggressive. I use Clay.com to enrich prospect data and generate personalized messaging for both channels simultaneously, ensuring that the email copy and LinkedIn messages feel cohesive and uniquely relevant to each prospect. I configure the timing and spacing of touchpoints across both channels carefully to maximize impact while respecting prospect boundaries. Throughout the campaign, I monitor performance across both channels, tracking email open and reply rates alongside LinkedIn connection acceptance rates and message response rates, and optimize each channel based on the data. Clients using my multichannel outreach systems consistently outperform their single-channel campaigns by a wide margin and build a more robust

Cold Email A/B Testing & Optimization Specialist

Sep 2023 - Present • 2 yrs 8 mos

I specialize in diagnosing underperforming cold email campaigns and optimizing them through structured A/B testing, data analysis, and systematic copy and sequence improvements. On Fiverr, I have worked with clients whose campaigns were generating little to no replies despite significant sending volume, and helped them transform those campaigns into consistent meeting-booking machines using Instantly AI and Smartlead AI. My optimization process is methodical and evidence-based. I start with a comprehensive campaign audit that examines every variable that could be affecting performance. I look at technical deliverability factors such as spam score, authentication setup, domain reputation, and open tracking configuration. I analyze the campaign structure including sequence length, follow-up timing, and sending volume. I review the email copy at every step, examining subject lines, openers, body copy, calls to action, and the overall message relevance to the target audience. I also assess list quality to determine whether targeting accuracy is contributing to poor engagement. After completing the audit, I identify the highest-impact areas for improvement and build a structured A/B testing roadmap. I create test variants for subject lines, email openers, CTA formats, email length, and sequence step timing, and implement these tests inside the client's Instantly AI or Smartlead AI account in a controlled way that generates statistically meaningful results. I analyze the test results as data comes in and use the findings to make progressive improvements to the campaign. Each round of testing and optimization is documented in a clear performance report that shows what changed, what improved, and what the next testing phase will focus on.

Cold Email Strategy & Outreach Consultant

Jul 2023 - Present • 2 yrs 10 mos

I provide cold email strategy and outreach consulting for B2B businesses that want to build a scalable, predictable outbound lead generation system. On Fiverr, I have consulted with early-stage startups, established agencies, independent consultants, and sales teams looking to launch or improve their cold email programs using Instantly AI, Smartlead AI, and Clay.com. My consulting engagement begins with a deep discovery session where I learn about the client's business, offer, target market, current outreach efforts if any, and the specific outcomes they want to achieve. From there, I build a comprehensive cold email strategy document that covers every critical element of a successful outreach program. This includes defining and refining the client's ideal customer profile, crafting a clear and compelling offer positioning statement that resonates with cold prospects, and developing a full messaging framework that maps different email angles and value propositions to different prospect segments. I design the full campaign architecture including the number and structure of sequences, follow-up cadence, sending volume ramp-up plan, domain and mailbox requirements, and the key metrics the client should track to measure success. I provide specific tool recommendations and configuration guidance for Instantly AI and Smartlead AI based on the client's campaign goals and budget. I also consult on list building strategy, advising on which sources and tools to use to find the highest-quality prospects for their specific niche. At the end of the engagement, the client receives a complete outreach playbook they can hand to a team member or implement themselves with full confidence. For clients who need help implementing the strategy after the consulting phase, I offer add on services covering technical setup, copy writing, and ongoing campaign management.