
Kimberly A.
Squarespace Web Creator, Building Sites for Small Businesses that Convert!
Habilidades

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Portfólio
Experiência profissional
Chief Revenue Officer
Freezerworks
Sep 2024 - Present • 1 yr 11 mos
• Full website redesign on Squarespace in under 2 months to meet an aggressive deadline. • Managing a pipeline of $8M, optimizing CAC and conversion rates across all revenue channels. • Drove 19% YoY revenue growth within the first 5 months of taking the CRO role. • Overhauled full-funnel conversion performance within 5 months, improving MQL-to-SQL rate from 53% to 78%, SQL-to-Opportunity from 27% to 78%, and Opportunity-to-Closed Won from 10% to 45%. • Built and implemented a unified revenue playbook aligning sales, marketing, and customer success around shared definitions, handoff processes, and accountability frameworks.
Founder / CEO
Sisu Marketing LLC
Jan 2021 - Present • 5 yrs 7 mos
• Working with B2B clients delivering multi-channel marketing strategies that drive measurable pipeline and revenue growth. • Operate as a fractional CMO for clients without in-house marketing leadership, owning strategy, execution, and team development simultaneously. • Managed $35K–$100K in client ad spend, achieving an average 20% improvement in lead volume and pipeline value across engagements. • Build and implement revenue operations frameworks connecting marketing, sales, and customer success data into a single source of truth for forecasting and decision-making. • Delivered executive-level presentations and board-ready reporting for client leadership teams, communicating marketing strategy, performance, and investment recommendations with clarity and confidence.