
Khaled Sharqawy
Performance Marketing Strategist and Lead CRO Auditor
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Portfólio
Experiência profissional
Principal Creative Strategist - Copywriter - Performance Marketing Manager
Marketing • Período integral
Feb 2022 - Present • 4 yrs 4 mos
Executed forensic performance marketing math audits and landing page psychological friction scans to destroy budget bleed. Spearheaded landing page CRO audits analyzing hero section match, trust signal gaps, and mobile checkout friction to maximize conversion velocity. Restructured micro-ticket e-commerce offers into high-margin multi-buy bundling systems, converting a baseline 0.42x ROAS deficit into a profitable 1.92x ROAS multiplier. Engineered direct-response multi-angle ad copy matrices with absolute cultural and linguistic slang fluidity for US, UK, and GCC markets. Delivered full-dump executive CRO reports and explicit scene-by-scene UGC visual scripts to production teams and agency owners for seamless white-label integration.