Kaylee A

Lead Shopify Developer & E-commerce Architect

Shopify • Meio período

Aug 2025 - Present • 9 mos

Full-Scale Shopify Development: Brand Identity, Custom CSS, & Booking Integration I was commissioned to build The Color of Her Calm (thecolorofhercalm.com), a unique brand that required a hybrid Shopify solution: a high-end retail storefront combined with a complex service-booking platform. My goal was to create a "Soft Life" digital experience that mirrored the brand's mission of serenity and intentionality. 1. Strategic Store Design & UI/UX I moved away from "cookie-cutter" Shopify templates to build a mobile-first, responsive environment. Using a minimalist aesthetic, I focused on high-quality whitespace, soulful typography, and intuitive navigation. Custom CSS: I wrote bespoke CSS to modify the product listing grids and header transitions, ensuring a premium feel that standard theme settings couldn't achieve. Mobile Optimization: Utilizing Media Queries, I ensured the transition from Desktop to Mobile was seamless, prioritizing "thumb-friendly" buttons and fast-loading image containers. 2. Technical Integration: The Booking System A major challenge was integrating a professional-grade booking engine for the "Breathe + Paint" sessions. I configured the backend to handle real-time inventory for event tickets. I customized the checkout flow to collect specific attendee data prior to purchase. I automated the scheduling system, ensuring customers receive their booking links and event details instantly. 3. Marketing & Business Automation To ensure the store was a "set-and-forget" revenue generator, I implemented: Email Marketing: Designed and deployed automated Klaviyo/Shopify flows, including a Welcome Series, Abandoned Cart recovery, and Post-Purchase nurture emails. SEO Setup: Optimized all Meta tags, Alt-text, and Page titles to ensure the brand ranks for its niche keywords. Backend Logistics: Set up comprehensive shipping zones, tax rules, and automated fulfillment notifications.

Squarespace Web Designer & Developer

Squarespace • Freelance

Mar 2026 - Mar 2026 • 0 mos

I designed and developed the official website for Tanya Bugbee Coaching & Consulting, a business coaching firm that helps real estate professionals and brokerages scale their results. The project was built on Squarespace, with a focus on a clean and professional layout that highlights Tanya’s services, testimonials, blog, and events. Key achievements: ✅Created a fully responsive website that improved usability across mobile and desktop. ✅Integrated intuitive lead-generation forms and clear calls-to-action. ✅Improved the site’s organic traffic and user engagement after launch. ✅Collaborated directly with the client to ensure brand alignment and message clarity.