Karen T

President-Sales and Marketing

Thomson Fresh, LLC

Sep 2011 - Present • 15 yrs 1 mo

As President of Thomson Fresh, LLC, I bring over 15 years of experience in sales, marketing, brand development, and business strategy within the fresh produce industry. I have built and managed relationships with major retail accounts, including H Mart and Gelson’s, specializing in product positioning, consumer education, retail sales, and introducing new products to the marketplace. My expertise extends beyond sales. I understand how to identify a product’s unique selling points, develop compelling marketing messages, and communicate product benefits in ways that resonate with consumers and influence purchasing decisions. Throughout my career, I have worked closely with growers, suppliers, and retailers to develop successful product programs, strengthen brand recognition, and expand market opportunities. I hold a Bachelor of Science in Marketing and Economics from the University of California, Davis, and was recognized as a “40 Under 40” professional in the produce industry. Today, I bring this extensive business and marketing experience into user-generated content (UGC) creation. Unlike traditional content creators, I understand both sides of marketing: what brands need to communicate and what motivates consumers to purchase. My goal is to create authentic, engaging, and persuasive video content that helps brands build trust, showcase their products, and drive results.