
Kanishka P
Performance Marketing Executive
Habilidades

Conheça meus serviços

Experiência profissional
Performance Marketing Manager
Not Found • Período integral
Mar 2026 - Present • 5 mos
Managed end-to-end performance marketing campaigns across Meta, Google, and LinkedIn Ads to drive qualified leads and revenue growth. Planned and optimised paid acquisition strategies focused on ROAS, CAC reduction, and conversion rate improvement. Scaled lead generation campaigns through audience targeting, funnel optimisation, and creative testing. Worked closely with sales and product teams to align marketing efforts with business growth objectives. Monitored campaign performance using Google Analytics, Meta Ads Manager, and reporting dashboards to make data-driven decisions. Conducted A/B testing for ad creatives, landing pages, and targeting strategies to improve campaign efficiency. Managed marketing budgets and allocated spend across channels based on performance metrics and business priorities. Built and optimised conversion funnels for SaaS and WhatsApp automation solutions. Improved lead quality through CRM integration, remarketing campaigns, and audience segmentation. Delivered regular performance reports with actionable insights for leadership and stakeholders.
Sales Assistant
Sports Direct • Meio período
Mar 2024 - Sep 2025 • 1 yr 6 mos
Customer service. Helping customers select products and providing information. Processing purchases and returns. Handling customer complaints and issues. Alerting management of potential security issues. Assisting with the store opening and closing process.