
Kainat Tayyaba
Meta Ads and Tracking Expert
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Experiência profissional
Social Media Marketing Manager & Paid Ads Specialist
Freelancer.com • Freelance
Jul 2024 - Feb 2026 • 1 yr 7 mos
Managed and scaled paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok for multiple clients across different industries. I specialize in creating data-driven marketing strategies that focus on increasing conversions, lowering cost per acquisition (CPA), and maximizing return on ad spend (ROAS). Key responsibilities and achievements: • Planned and executed high-converting ad campaigns with audience research and competitor analysis • Set up and optimized Meta Pixel, Conversion API, and Google Analytics 4 (GA4) for accurate tracking • Improved campaign performance through A/B testing of creatives, copy, and targeting • Reduced CPC and increased CTR by optimizing ad creatives and placements • Built retargeting funnels to convert warm audiences into paying customers • Managed ad budgets efficiently to ensure consistent and scalable growth Results-focused approach helped clients achieve better lead quality, improved conversion rates, and sustainable business growth.