
Johanna VG
Senior Amazon Advertising Manager
Habilidades

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Experiência profissional
Title: Amazon Advertising Manager
PODERM
Aug 2025 - Present • 1 yr 2 mos
Managing end-to-end SP, SB, and SD campaigns across 7 marketplaces (EU + NA) on a hybrid VC + SC structure. TACoS reduced from 30.4% to 20.1% over 7 months. Revenue grew +25.4% YoY.
My Amazon Guy
2 yrs 8 mos
Amazon PPC Trainer
Mar 2024 - Aug 2025 • 1 yr 5 mos
- Trained advertising specialists on campaign strategy, bid optimisation, search term analysis, and reporting frameworks - Developed internal documentation and SOPs for bulk sheet management and keyword research - Designed and delivered PPC training curriculum for new advertising specialists at one of Amazon's largest third-party agencies - Managed intern cohorts through onboarding, progress tracking, and transition to live account operations - Updated training materials to reflect platform changes and incorporated real account data into learning scenarios
Amazon Advertising Specialist
Dec 2022 - Mar 2024 • 1 yr 3 mos
- Managed SP, SB, and SD campaigns across multiple client accounts from strategy through execution - Conducted keyword mining from Search Term Reports and Helium 10 to build semantically grouped campaign structures - Built Product Targeting campaigns from Amazon Product Opportunity Explorer exports including competitor ASIN identification - Automated Excel workbook generation using VBA macros for faster campaign analysis and reporting - Mentored junior PPC specialists in campaign structure, search term analysis, and bid optimization fundamentals