Jest

Joke writer and creative director

Self Employed • Autônomo

Jan 2014 - Present • 12 yrs 7 mos

Founder of a creative studio partnering with brands, agencies, and content buyers on campaigns, positioning, and brand storytelling, with an emphasis on humor, clarity, and memorability. Long-term creative partner to major consumer brands, with work spanning concept development, copy, creative direction, product storytelling, and campaign leadership. Partners include IKEA, Uber (1, 2), Band-Aid, Meta, Volkswagen, Glide, Tinder, Scanavini, McDonald’s, Marmite, Tropicana, RXBAR, Taskrabbit, Häagen-Dazs, Halo Top, Swedish Fish, Atlantick, L'Occitane, Giphy, Oatly, Colman’s, Google, and more. 2023 - PRESENT • Creative director and account owner, leading 10+ member multidisciplinary teams Volkswagen: Reframed reliability as a lifestyle proposition, contributing to a 30% increase in social traction while directing a seven-person campaign team. Time—Line: Led repositioning for a longevity supplement brand, managing a team of 12+ across influencer, medical, design, and analytics functions; drove 55% higher click-through, 25% higher conversion, and 200% higher audience engagement. 2020 - 2022 • Campaign director, managing cross-functional teams of 5–10 across marketing and compliance. Band-Aid: Repositioned a necessity brand into a daily-engagement product, contributing to a 14% increase in DTC sales. UberEats: Reframed membership from utility to lifestyle, driving 25% higher click-through and 18% higher conversion in collaboration with product, data, and legal teams. 2017 - 2019 • Campaign strategist and creative product marketing lead, directing pods of 5–8 across strategy and media. McDonald’s: Supported the revival of a legacy menu asset through campaign strategy and messaging designed to reignite demand, sustain relevance, and extend engagement beyond the initial promotional window.