
Julia G
Social Media and Marketing Strategy for Business Growth
Habilidades

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Experiência profissional
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Autônomo • 13 yrs 11 mos
Freelance & Social Media Marketing Specialist
Jun 2019 - Present • 7 yrs 2 mos
-Built and grew a service-based brand through Instagram, driving consistent client inquiries and expanding clientele -Created high-converting content, captions, and visuals designed to attract, engage, and convert target audiences -Established clear brand standards (voice, visuals, positioning) to ensure a cohesive and recognizable presence -Tracked and analyzed performance metrics (engagement, reach, conversions) to optimize content and growth strategy -Tested and refined content strategies based on performance data to continuously improve engagement and conversions -Used social media and digital marketing to convert followers into paying clients and repeat business -Designed branded marketing assets using Canva to maintain consistency across all content
AIR Corporate- Director of studio operations & marketing
Jun 2023 - Feb 2026 • 2 yrs 8 mos
-Led marketing strategy across 13+ franchise locations, aligning content, promotions, and campaigns -Built and presented annual marketing calendar to franchise owners and corporate leadership -Analyzed performance using social media analytics tools to optimize for conversions and revenue growth -Developed and managed email and SMS automations, including lifecycle messaging and campaign execution -Designed digital and print marketing assets for in-studio and brand-wide use -Stayed ahead of industry trends and platform updates to keep content relevant and competitive -Led and collaborated on photo and video shoots, contributing to creative direction and brand consistency -Conducted social media audits with actionable recommendations to improve engagement and growth -Partnered with studio owners to implement local marketing strategies that increased revenue and retention
Studio & Marketing Manager
Dec 2020 - Jan 2025 • 4 yrs 1 mo
-Managed day-to-day social media and marketing efforts for studio operations -Created and scheduled Instagram, TikTok, and social content to drive new client bookings and community engagement -Executed email campaigns, promotions, and in-studio events to increase retention and sales -Built strong client relationships, contributing to high retention and repeat business -Monitored performance and adjusted marketing efforts based on engagement, conversions, and what was driving results