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Juan M
@juan_mascali
Latin American Spanish Copywriting
Argentina
Espanhol
Sobre mim
Creative Director with 20+ years developing original campaigns and brand integrations for National Geographic, FOX, Sony, HBO Max, and Disney. Expert in Latin American Spanish content, branded storytelling, and multiplatform strategies, leading creative teams in-house and with production houses. From concept to execution, I combine regional cultural nuance and commercial vision delivered entirely in native Latin American Spanish.
Habilidades
Juan M
offline •
Conheça meus serviços
Redação Promocional
I will craft high impact spanish copywriting
Portfólio
Experiência profissional
Creative Director – Content Writer – Branding Consultant
Self Employed • Freelance
Dec 2019 - Present • 6 yrs 8 mos
Led and developed branded content projects, commercial integrations, and corporate videos for major television networks, including ESPN, National Geographic, Star Channel, Disney Channel, Warner Bros. Discovery, and Sony Channel. Worked in strategic partnership with production companies such as Nocaut.tv and MulaFilms.
Fox International
Período integral • 4 yrs 10 mos
Content Director for Value-Added Services (VAS)
Nov 2017 - Nov 2019 • 2 yrs
Oversaw content selection and adaptation from Fox and National Geographic channels for mobile formats, optimizing monetization opportunities with telecom partners through VAS platforms. Responsible for daily programming, legal content validation, and production of promotional and marketing materials.
Creative Director – Original Productions Marketing
Feb 2015 - Dec 2017 • 2 yrs 10 mos
Conceptualized and executed promotional campaigns for original content across multi-platform audiences. Developed creative concepts, keyarts, launch campaigns, trailers, EPKs, and episodic promos for on-air channels. Notable shows include: Alerta Aeropuerto, NET (Nunca es Tarde), Science of Stupid, Escuela para Maridos, and Bruna.
