Joy C

Etsy Digital Product Designer

Freelancing Career • Freelance

Aug 2024 - Present • 1 yr 9 mos

Worked as a digital product designer focused on creating and optimizing high-converting Etsy listings. I specialize in designing printable planners, business templates, budgeting sheets, and Notion-style digital tools tailored for specific buyer needs. My process starts with researching trending and underserved niches on Etsy, then building products that solve real customer problems, especially in productivity, finance, and small business organization. I handle the full workflow: product ideation, design in Canva, listing creation, keyword optimization, and visual branding for shop consistency. I also focus heavily on conversion improvement, testing different mockups, refining product titles, improving SEO tags, and adjusting descriptions to increase visibility and click-through rates. I understand what makes Etsy shoppers buy, not just browse. Over time, I’ve developed a strong sense of what sells consistently versus what just looks good, allowing me to prioritize profitability and long-term shop growth rather than random design output.

Ghostwriter & Content Strategist

Upwork • Freelance

Feb 2022 - Oct 2025 • 3 yrs 8 mos

Worked as a ghostwriter creating clear, engaging, and purpose-driven content for individuals and small businesses. My writing covers blog posts, email content, social media captions, product descriptions, and long-form educational content. I focus on writing that sounds natural and human, not overly polished or robotic. The goal is always to match the client’s voice while making the message easy to understand and compelling enough to hold attention. My process includes researching the topic, understanding the target audience, and structuring content to guide the reader smoothly from interest to action. I also adapt tone depending on the goal—whether it’s storytelling, persuasion, or educational writing. In addition to writing, I often help clients refine ideas, organize their messaging, and make their content more aligned with their brand voice. This includes simplifying complex ideas and making them more relatable and conversion-friendly.