
Jossue Alcala
Shopify and Web Developer and Ecommerce Growth Specialist
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Experiência profissional
Digital Sales Account Manager
Hewlett Packard
Nov 2021 - Feb 2025 • 3 yrs 3 mos
Managed digital sales and commercial performance across online channels and strategic accounts in Mexico and Peru. Combined account management, e-commerce performance analysis, commercial planning, marketplace and retailer coordination, promotion strategy, and product strategy. Integrated UX research and customer journey analysis to identify friction across digital buying experiences and translate findings into customer experience improvements for retailer and marketplace touchpoints. Worked cross-functionally to align commercial priorities, digital execution, and CX. Verified commercial results from this role include 21% quarterly sales growth in Mexico and 35% in Peru, plus market-share gains of 4 percentage points in Mexico and 6 percentage points in Peru.