josh vivian

Chinese Social Media Consultant

ECOMMPAY

Jun 2023 - Dec 2024 • 1 yr 6 mos

ECOMMPAY Solutions wanted to help international eCommerce brands enter the Chinese market but faced challenges navigating RedNote (Xiaohongshu). Many clients lacked localized profiles, effective marketing strategies, and an understanding of Chinese consumer behavior, limiting their ability to connect with potential customers. I developed customized RedNote account setups, optimized business profiles, created content planning strategies, and advised clients on localization, audience engagement, and profile optimization. I also researched competitors and industry trends to ensure each brand was positioned effectively. My work enabled businesses to establish professional RedNote profiles, improve their online visibility, strengthen their brand identity, and confidently begin marketing their products to Chinese audiences.

RedNote Growth & Branding Specialist

Brand Master Academy

Aug 2023 - Apr 2024 • 8 mos

Brand Master Academy supported startups and personal brands looking to grow in China but encountered difficulties creating professional RedNote (Xiaohongshu) accounts that reflected each client's brand identity. Many accounts lacked optimization, making it difficult to attract followers and build trust. I worked closely with clients to create fully optimized RedNote profiles, improve account branding, write compelling bios, perform keyword and hashtag research, and develop personalized growth strategies. I also provided consultations on profile positioning, content direction, and organic audience development. By delivering tailored optimization and strategic recommendations, I helped clients launch professional RedNote accounts that increased credibility, enhanced visibility, and provided a stronger platform for long-term brand growth and customer engagement.

RedNote Marketing Specialist

Digital Authority Partners

May 2022 - Jul 2022 • 2 mos

As Digital Authority Partners expanded into the Chinese market, the agency struggled to establish an effective presence on RedNote (Xiaohongshu). Their clients had poorly optimized profiles, inconsistent branding, and little understanding of how to reach Chinese consumers, resulting in low visibility and minimal engagement. I was brought in to create and optimize RedNote accounts, develop brand-focused profiles, conduct keyword and hashtag research, and implement content strategies tailored to each client's target audience. I also provided guidance on profile branding, audience targeting, and best practices for organic growth. Through strategic account optimization and marketing recommendations, the agency successfully launched multiple client profiles with stronger brand credibility, improved discoverability, and a solid foundation for long-term growth within the Chinese social media market.