Hellen. M

Digital Marketing & Technical SEO Consultant

Freelance Web Designer • Autônomo

Feb 2024 - Present • 2 yrs 6 mos

As an Independent Digital Marketing & Technical Solutions Consultant, I have helped businesses identify, fix, and optimize complex digital challenges affecting their online growth, tracking accuracy, visibility, and customer journey. Many projects began with unclear analytics data, Google Search Console errors, indexing problems, broken tracking systems, weak landing pages, inefficient sales funnels, and automation workflows that were not performing as expected. Through continuous learning, practical experience, and advanced skill development, I built expertise in technical SEO audits, Google Search Console troubleshooting, Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Facebook Ads tracking, Conversion API (CAPI), Systeme.io funnels, landing page optimization, marketing automation, and website performance improvements. I have successfully managed projects where the main challenge was not only identifying errors but understanding the root cause behind them. My approach involves conducting detailed audits, analyzing data, developing practical solutions, implementing improvements, testing functionality, validating results, and providing post-delivery support to ensure long-term stability. I have helped clients improve their digital systems by fixing tracking inconsistencies, improving conversion measurement, resolving technical issues, optimizing funnel structures, enhancing landing page experiences, and creating smoother automation processes. Every project has strengthened my ability to combine technical knowledge with business understanding to deliver solutions that support better decisions and stronger online performance. My work is built around professionalism, transparency, problem-solving, and continuous improvement. I do not focus only on completing tasks; I focus on understanding the business goal, solving the real issue, and delivering reliable systems that clients can confidently use.