
Josip M
Ecommerce SEO Expert
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Portfólio
Experiência profissional
Ecommerce Digital Marketing Specialist
Ecommerce • Período integral
Apr 2022 - Oct 2025 • 3 yrs 6 mos
For three and a half years, I worked at Inchoo, a world-renowned Magento (Adobe Commerce) Silver Partner agency, as a Digital Marketing Specialist. My experience includes working on dozens of US, EU, and Croatian e-commerce projects, specializing in technical SEO, e-commerce SEO, and technical SEO audits. I gained significant practical experience in the following areas: *SEO: - Technical SEO: Advanced e-commerce setup - On-page SEO: KW research, analysis & optimization - SEO website migrations (CMS, redesign, URL migration): Ensuring smooth transitions and preserving search visibility. - Technical SEO audits: Comprehensive technical SEO audits for e-commerce websites. *SPECIAL PROJECTS - TECHNICAL INNOVATION: -SEO Software & Tool Strategy: Contributed to the development of a proprietary SEO extension, focusing on feature architecture and technical performance. *PPC: - Google Ads: Campaign setup & management - Amazon Advertising: Campaign setup & management - Google Ads for Amazon products: Running Google campaigns for Amazon products - Bing Ads: Set up and management of Microsoft Ads campaigns - Google Merchant Center: Setup & issue resolving - Conversion tracking setup through GA4 & GTM - Shopping feed optimization *ANALYTICS & TRACKING: - GA4 setup: audiences, events, conversion tracking, etc. - Performance analysis - GTM conversion tracking setup Following my agency tenure, I founded my own specialized SEO consultancy, where I continue to help businesses scale through high-impact technical audits and data-driven e-commerce strategies.