Jmayor

Freelance Etsy Listing & Product Copywriter

Freelance Web Designer

Dec 2023 - Present • 2 yrs 6 mos

I specialize in writing high-converting product listings for Etsy sellers, with a focus on blending strong SEO with persuasive, on-brand copy. My work covers product titles, descriptions, tags, and shop sections across a wide range of categories, including handmade goods, jewelry, home decor, candles, digital downloads, and personalized gifts. My process starts with keyword research to understand what shoppers are actually searching for in a given niche, then I build that research into natural, readable copy that doesn't feel stuffed or robotic. I pay close attention to Etsy's search algorithm and how it weighs titles, tags, and descriptions, so the listings I write are built to perform in search results, not just read well.Beyond search visibility, I focus heavily on conversion. A listing can rank well and still fail to sell if the copy doesn't answer a buyer's real questions or create urgency and trust. I write descriptions that highlight materials, craftsmanship, sizing, customization options, and use cases, while keeping the tone consistent with each seller's brand voice, whether that's playful, minimalist, luxury, or rustic. I have worked with shop owners who had stagnant or underperforming listings and helped them identify weak points, from vague titles to thin descriptions, and rewrite them strategically. In several cases, this led to noticeable improvements in click-through rates, favoriting, and sales within weeks of the update. I'm comfortable working from a simple product list with minimal direction, or from detailed briefs with brand guidelines, and I can adapt quickly to different Etsy niches and seasonal trends like holiday gift guides or trending aesthetics.

Freelance Email Marketing Copywriter

Freelancer.com • Autônomo

Dec 2024 - Oct 2025 • 10 mos

I write email marketing copy for small businesses and e-commerce brands, with the goal of turning subscribers into repeat customers. My work spans the full lifecycle of email marketing, including welcome series, promotional and sales campaigns, abandoned cart sequences, post-purchase follow-ups, and re-engagement flows for inactive subscribers. I focus on two things in every email: getting it opened and getting it acted on. That means writing subject lines and preview text that create curiosity or urgency without feeling spammy, and body copy that's scannable, benefit-driven, and easy to act on. I pay close attention to structure, hierarchy, and calls to action so that even busy readers can quickly understand the offer and what to do next. Tone matching is a big part of my process. I work to understand each client's brand voice, whether that's friendly and conversational, premium and polished, or bold and direct, and carry that voice consistently across every email in a sequence so the brand feels cohesive to subscribers. I have worked with clients across retail, wellness, and creative industries, helping them build repeatable email funnels rather than one-off campaigns. This includes mapping out automated flows that trigger based on customer behavior, like a cart abandonment series or a win-back campaign for lapsed customers, so clients have consistent revenue-generating emails running in the background. I also pay attention to performance metrics like open rates and click-through rates when clients share them, using that feedback to refine subject lines, send timing, and copy structure on future campaigns.