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Português
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Jennifer
@jloring
Vetted Pro
Level 1
My superpower is simplifying the complex
Estados Unidos
Inglês
Jennifer está indisponível até Jul 1, 2026
“I'm writing a book! Will check in later this year. Thanks!”
Verificado pelo Fiverr Pro
Jennifer foi selecionado pela equipe do Fiverr Pro considerando sua experiência.
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Fotógrafos Imobiliários
Redação Técnica
UX Writing
Sobre mim
Hello! I'm a UX product and content strategist and copywriter with 20+ years' experience in web and mobile app copy, user guides, marketing emails and more.
I've worked for Instagram, Facebook, Wells Fargo, Hewlett-Packard, Oracle, Library of Congress, and Sony PlayStation, Electronic Arts, and more.
I love making things easier for people to use and understand.
Habilidades
Jennifer
US$ 175/hora
offline •
Portfólio
Experiência profissional
UX Product/Content Strategist, Photographer
Loring Works • Autônomo
Oct 2003 - Sep 2025 • 21 yrs 11 mos
Crafting clear, human-centered UX and content strategies for icons like HP, Oracle, and Dolby, as well as small startups developing innovative new products in AI, gaming, fintech, self-help and CRM. — Clients include DEPT Agency, Exceeds AI, Noctua Interactive, Adaptive Path, Intuit, Blue Shield of California, Sony PlayStation and Stanford University Telling powerful visual stories and showcasing luxury real estate as a published photographer. — Published in The Guardian, Ms. Magazine, Time.com, and Alameda & Oakland Magazines, SFGate.com, Alameda Journal, Alameda Patch, and the cover of Marin Homes.
Lead Content Designer
DEPT Agency • Freelance
Jul 2025 - Sep 2025 • 2 mos
Created comprehensive content strategy including "atomic content" for a Big 4 Firm to provide fully flexible content fragments that deliver tailored content for their top priority audiences and reduces overall content inventory requirements.
Lead Content Designer
Instagram, Facebook • Período integral
May 2021 - Apr 2025 • 3 yrs 11 mos
Led strategy and UX that kept Instagram and Facebook’s ad business thriving under EU regulations by driving alignment, improving accessibility, and boosting ad performance through smarter delivery and feedback signals. Drove Meta-wide impact by creating a scalable AI product naming system and foundational AI content guidelines, simplifying creation UX for FB Reels, and sparking team-wide empathy through a wildly successful Reels Film Fest that turned dogfooding into fierce, insight-fueled fun.
