Jhon Vergel

Senior Product Designer & Tech Lead

Aug 2025 - Present • 1 yr

I translate business problems and human needs into design opportunities with measurable impact. I lead complex end-to-end initiatives — from discovery to product launch — across B2B/B2C digital ecosystems through research, ideation, synthesis, prototyping, and documentation. I manage the full product design lifecycle: UX flows, high-fidelity UI, design system governance, and front-end implementation in Webflow and FlutterFlow — ready to hand off to engineering or ship directly. I integrate AI-accelerated workflows to iterate, improve, and validate the product continuously, reducing decision cycles and increasing output quality. I validate high-fidelity prototypes to ensure premium user experience while maintaining alignment between product, business, and technology. Beyond the product itself, I produce everything needed for launch: App Store and Play Store screenshots optimized for conversion, and full marketing asset packages including campaign visuals, social content, and digital materials. I accelerate MVP development cycles by up to 40% through end-to-end Figma Design System governance with Auto Layout and technical documentation, significantly reducing engineering rework.

Senior Brand & UX/UI Specialist

Feb 2023 - Aug 2025 • 2 yrs 6 mos

Led the full product redesign of Migrante App versions 2.0 and 3.0, transforming an unstable MVP into a platform with 5,000+ organic downloads on Google Play and 1,000%+ user adoption growth. Designed UX/UI architecture for 5 high-complexity modules including job search, maps, and multimedia, integrating WCAG accessibility and biometric security. Directed rebranding and ecosystem development for parent brand Puntos de Encuentro across 3 digital sub-products, including Venture Capital pitch deck and ASO assets.

Senior Brand & UX/UI Specialist

Jun 2019 - Feb 2023 • 3 yrs 8 mos

Delivered 90+ brand and UX/UI projects for clients in the US, Spain, Switzerland, and Central America, maintaining ~10 high-complexity projects per year with a 35% retention rate. Designed digital interfaces in Figma with Auto Layout and atomic design systems, reducing engineering rework by 30% through precise technical specifications and component libraries. Produced strategic marketing assets including App Store screenshots, sales decks, and digital campaigns aligned with business goals.