Rahat

Project Associate (Communications)

United Nations Development Programme • Período integral

Oct 2025 - Present • 10 mos

Project Associate (Communications) | UNDP Bangladesh, BALLOT Project As a Project Associate (Communications) with the UNDP Bangladesh BALLOT Project, I contribute to the planning and execution of integrated communication campaigns across digital, print, and on-ground platforms to enhance public engagement and project visibility. I develop high-quality multimedia, print, and digital content, ensuring compliance with UNDP branding and donor visibility requirements while translating complex development and democratic governance initiatives into compelling, audience-focused stories. My role involves coordinating with programme teams, consultants, vendors, and external stakeholders to deliver communication outputs, supporting events and outreach activities through real-time content creation and documentation, monitoring campaign performance, contributing to reporting and knowledge management, and maintaining an organized repository of communication assets to strengthen strategic communications and stakeholder engagement.

Marketing Officer

USAID • Período integral

Nov 2022 - Oct 2025 • 2 yrs 11 mos

As a Marketing Officer at USAID's health care project "Surjer Hashi Network", I successfully led 8 national marketing campaigns across 134 clinics, ensuring effective execution and consistent brand impact. I developed more than 160 communication materials and managed audiovisual productions, photoshoots, and creative assets while maintaining brand consistency across 55+ clinics and pharmacies nationwide. My role involved reviewing and approving marketing content and designs in line with organizational branding standards, managing public relations and media campaigns across television, print, and digital platforms, and coordinating with agencies, production houses, and vendors to deliver projects efficiently. I also organized major corporate events, facilitated branding and communication training for over 600 staff members, analyzed campaign performance to support data-driven marketing decisions, and maintained structured digital archives while overseeing vendor management and cost-effective procurement processes.

National Consultant for Social Media Content Creation

United Nations Development Programme • Período integral

Feb 2023 - Aug 2023 • 6 mos

As a National Consultant for Social Media Content Creation at UNDP Bangladesh (March 2023 - August 2023), I developed and executed strategic digital campaigns focused on UN Day, Climate Action, Dengue Awareness, and Sustainable Development Goals (SDGs). I managed the full content lifecycle, from concept development and storytelling to design and distribution, creating more than 18 static and motion graphic assets for the UN Day campaign alone. These efforts generated over 330,000 organic reach across Facebook, Instagram, X (Twitter), and LinkedIn. By combining compelling visual storytelling with data-driven performance monitoring, I optimized audience engagement, strengthened campaign visibility, and delivered impactful communications aligned with UNDP's brand and development objectives.