George V.

Head of Affiliates

Bet25 • Período integral

May 2025 - Feb 2026 • 9 mos

As Head of Affiliates at Bet25, a crypto-focused online casino platform, I was responsible for building and managing the company’s affiliate marketing infrastructure from the ground up. I implemented tracking systems, configured affiliate management software (Affilka), and introduced marketing analytics tools such as Ahrefs to monitor traffic sources and SEO performance. My role involved recruiting and onboarding more than 50 affiliate partners, negotiating partnership terms, and maintaining ongoing relationships with high-value traffic providers. I also analyzed campaign performance, monitored traffic quality, and optimized promotional strategies to improve deposit volume and marketing efficiency. This position required a combination of marketing analytics, negotiation, and strategic thinking to manage partnerships and ensure sustainable growth within a competitive iGaming environment.

Digital Behavior & Narrative Analyst

Independent Research Consultant • Meio período

Dec 2024 - Dec 2025 • 1 yr

Conducted independent behavioral and social media analysis focused on public communication patterns, online narratives, and digital communities. The work involved collecting open-source information, identifying behavioral patterns in online interactions, and preparing structured research briefs summarizing key findings. The analysis often included social media activity, digital communication styles, and historical online data. The goal was to understand how individuals and communities interacted, how narratives spread online, and how behavioral signals appeared in public communication. This work combined psychological insight, internet research, and analytical thinking to produce clear and structured reports.

Affiliate Manager

Cosmobet • Período integral

Nov 2023 - Sep 2024 • 10 mos

At Cosmobet, I worked as an Affiliate Manager responsible for building and maintaining relationships with affiliate partners and managing performance-based marketing campaigns. I negotiated affiliate agreements, coordinated promotional campaigns, and monitored traffic performance across multiple acquisition channels. Over time, I effectively took on many responsibilities of a Head of Affiliates, overseeing approximately 185 active affiliate deals and managing a small team of affiliate managers. One of my key achievements was optimizing the company’s marketing cost structure: I reduced affiliate-related expenses by 70% while maintaining (and slightly increasing) deposits value. This role required strong negotiation skills, analytical thinking, and strategic management of marketing partnerships in a highly competitive online gaming industry.