Ver categorias
Explorar
Fiverr Pro
Português
$
USD
Jessica M
@jessmccall
Digital Content Lead
Reino Unido
Inglês
Sobre mim
Experienced creative and content specialist with 10+ years helping brands create high-performing digital content that drives engagement and growth. From Shopify content management and social media to video production and creative project delivery, I help businesses streamline content and strengthen their online presence. With senior experience at ASOS, I bring a strategic, hands-on approach combining creativity, organisation, and commercial thinking to deliver high-quality results efficiently.
Habilidades
Jessica M
offline •
Conheça meus serviços
Shopify
I will build and launch your shopify store
Portfólio
Experiência profissional
Self Employed
Autônomo • 1 yr
Digital Content & Creative Lead
Jan 2026 - Present • 6 mos
Freelance creative strategy, content and operations lead helping brands and teams define ideas, create content, and deliver impactful digital experiences. With 10+ years’ experience across creative strategy, content production, websites, digital delivery, and operational planning, I work both strategically and hands-on - from shaping creative direction and improving workflows to creating content and delivering projects. Passionate about audience-first thinking, efficient ways of working, and bringing ideas to life from concept through execution. Led creation and launch of Shopify e-commerce website (www.sublmi.com), driving brand visibility and functionality. Developed social media strategy, including tone of voice, content pillars, and growth approach, increasing engagement and growing follower base. Planned and produced social-first content aligned with brand vision and commercial goals, contributing to measurable increases in website traffic and conversions. Collaborated directly with founder to translate brand vision into a cohesive digital presence.
Founder | Shopify, Brand & Social Media | Made by Knot
Jan 2026 - Present • 6 mos
Founder | Shopify, Brand & Social Media | Made by Knot www.madebyknot.co.uk @madeby_knot Created and launched my own e-commerce brand, Made by Knot, building the business from concept to customer-facing digital experience. Led all aspects of brand development, Shopify website management, content creation, and social media strategy to establish a cohesive and engaging online presence. Developed and managed the Shopify store, ensuring a seamless customer journey, clear brand storytelling, and visually strong product presentation. Created brand-aligned content across social media, developing tone of voice, content pillars, and a consistent visual identity to grow awareness and engagement. Produced organic social content, photography, video, and creative assets to support brand growth, customer engagement, and website traffic. Managed the brand end-to-end, balancing creativity with commercial thinking to build a strong digital presence from the ground up. Key strengths: • Shopify website management • Brand building & creative direction • Social media strategy & content creation • Product photography & video • Content planning & storytelling • E-commerce growth & customer experience
Video & Creative Production Manager
ASOS • Período integral
Apr 2019 - Dec 2025 • 6 yrs 8 mos
Video & Creative Production Manager | ASOS Studios I managed the delivery of high-volume, multi-channel video and creative content for one of the world’s leading fashion retailers, producing engaging campaigns across web, mobile, email, social media, apps, and digital display - always delivered at pace and to deadline. Working within a fast-moving, trend-led environment, I led and inspired creative teams to produce high-impact, fashion-forward content that not only elevated brand storytelling but helped ASOS stay culturally relevant and ahead of competitors. I’m passionate about bringing together creativity and operational excellence to ensure ideas are delivered seamlessly and effectively. My experience includes overseeing multiple high-priority projects simultaneously, optimising creative workflows, and allocating resources strategically to ensure quality, efficiency, and smooth delivery from concept to launch. I thrive in high-pressure environments where speed, organisation, and clear communication are essential. I also implemented performance frameworks, including KPIs and SLAs, to improve quality, accountability, and delivery efficiency, while using data and performance insights to continuously refine creative output and campaign effectiveness. Cross-functional collaboration was at the heart of my role — partnering with creative, commercial, and stakeholder teams to align content strategies with seasonal priorities, customer needs, and wider business objectives. What I bring to clients: • End-to-end video and creative project management • High-volume content delivery across multiple platforms • Creative team leadership and workflow optimisation • Strong stakeholder communication and project coordination • Fast, organised delivery without compromising quality • A strategic, trend-aware approach to creative content
