
Irena
Author Branding and Social Media Specialist
Habilidades

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Portfólio
Experiência profissional
Content Writer & Copywriter
Content • Freelance
Dec 2025 - Present • 10 mos
Wrote clear, engaging, and brand-aligned content for authors and creative professionals. Work included author biographies, social media captions, promotional copy, brand descriptions, profile introductions, and book-related marketing content. Adapted writing style and tone to reflect each client's personality, audience, and communication goals. Paid attention to clarity, storytelling, readability, and consistent messaging to help authors present their work professionally and communicate the value of their books and personal brands.
Social Media Manager
management
Nov 2025 - Present • 11 mos
Managed social media planning and content organization to help maintain a consistent online presence for authors and creative professionals. Responsibilities included developing monthly content calendars, organizing post schedules, coordinating captions and visual content, scheduling posts, and supporting audience engagement. Focused on maintaining brand consistency, creating meaningful interactions, and aligning social media activities with the author's goals, upcoming book promotions, and reader community.
Content Strategist
Content
Aug 2025 - Present • 1 yr 2 mos
Developed structured content strategies to help authors communicate consistently and strengthen their online brand presence. Responsibilities included identifying content themes, organizing monthly publishing calendars, brainstorming audience-relevant topics, planning promotional content, and aligning social media posts with broader branding objectives. Considered the author's genre, target readership, communication style, and marketing priorities when organizing content. Focused on creating practical, sustainable content plans that balance book promotion, personal storytelling, educational posts, and opportunities for reader interaction.